During the past two months, the concept of "New Year’s dish" has become popular in the Double Festival catering market, and the "New Year's dish economy" originating from Guangdong has spread throughout the country.

On January 9th, 2024, the China New Year's Dish Culture (Nansha) Seminar will be held in Nansha, where representatives from the government, industry experts, and enterprises will gather to taste New Year's dishes and carry forward Chinese food culture, discussing how New Year's dish can play its role in the new year.

On October 27th last year, the first "New Year's Dish" Leading Enterprise Symposium was held in Guangzhou, attracting pre-cook-related enterprises from all over the country, and even there were German purchasers taking a flight overnight only for "New Year's Dish". What the New Year's dish economy brought is a thriving business opportunity and a vast market for pre-cooked New Year's Eve meals from the perspective of participants. Some have expressed that the ASEAN Economic and Technological Development Zone aims to become a sourcing center for raw materials for Chinese New Year's dish and a gateway for Chinese New Year's dish exports to ASEAN. It also strives to become a hub for the entire ASEAN New Year's dish industry chain.

In the next two months, the "New Year’s dish economy" will spread throughout the country. Not only that, the New Year's dish is accessible to a wider market at home and abroad, as well as online and offline markets. In one of the "first New Year's dish Group in New Zealand", an invitation from a company to ship to New Zealand was immediately responded by various New Year's dish companies from different cuisines actively. In addition to production and sales coordination, they also interacted in the group to provide various suggestions and answers for products entering the target country.

As an outstanding representative of Cantonese New Year's dish, Poon Choi has recently started to be listed on various platforms. In the Chinese New Year's goods festival launched by the domestic community fresh food chain brand Guangzhou Money Aunt on January 1st, Poon Choi of various sizes and prices plays a central role.

The head of Guangzhou Money Aunt said that the memories of Spring Festival consumption in childhood were that parents took their children to the mall to buy new clothes, the crowd in the market purchasing New Year's goods, and the fridges filled with food before New Year's Eve... Now, the family economy has passed to the younger generation, who is now the organizer of the New Year ceremony. More and more young people are actively immersing themselves in New Year's ceremony. In terms of Spring Festival consumption, they are willing to seek the best choice, taking freshness, selection, and convenience into account. Therefore, Money Aunt weaved a web to collect ingredients from all over the country, and deliver fresh dishes to the reunion meals, making the New Year not only with a sense of reunion, but also with specialities from all over the country. People experience the joy of local specialty cuisine with their families while farmers also taste the harvest of a year of hard work.

How to make Poon Choi more festive? The head of product development at Guangdong Pinzhen Technology told reporters, "Adapting to the market need, we will make improvements based on Cantonese cuisine to develop flavors that are suitable for different regions. The selection and technique are also very particular. The Poon Choi is made from more than ten ingredients, without pigments and preservatives, and with thick soup made by boiling traditional ingredients. Each ingredient is carefully cooked and layered into a pot. We hope to connect to the sales network throughout the country with the help of Money Aunt to promote the traditional Cantonese New Year's dish with consumers nationwide."

 Source：Yangcheng Evening News

广东“年菜”点燃新年味

最近两个月，一个“年菜”概念搅热了双节餐饮市场，发源于广东的“年菜经济”在全国遍地开花。

1月9日，2024中国年菜文化（南沙）研讨会将在南沙举行，品年菜之韵、承美食之源，政府代表、行业专家、企业代表将齐聚一堂，共议年菜如何点燃新年年菜味。

去年10月27日，首届“年菜”领军企业座谈会在广州举行，吸引了全国各地的预制菜企业，更有德国采购商连夜打“飞的”赶来，只为广东抛出的一个“年菜”概念。“年菜”经济的背后，与会代表看到的是勃勃的商机和预制年夜饭的广阔市场。有代表表示，东盟经开区要成为中国年菜东盟原材料的采购地、中国年菜东盟出口的“桥头堡”，要努力成为东盟年菜全产业链的集合地。

接下来的两个月，“年菜经济”在全国遍地开花。不仅如此，年菜正在触达更广泛的国内国际市场、线上线下市场。在其中一个“年菜新西兰首发群”里，有企业提出发货新西兰的邀请，马上就有各个菜系的年菜企业积极响应，除了产销对接，也在群里互动提供产品进入目标国的各种建议和解答。

作为广东年菜的“杰出代表”，盆菜近期已经开始在各个平台上架。在国内社区生鲜连锁品牌钱大妈1月1日开启的年货节中，占据C位的就是各种规格各种价位的盆菜。

钱大妈相关负责人表示，儿时的春节消费记忆，是父母带着孩子去商场添置新衣，是将市场围得水泄不通的年货采购大军，是临近除夕就已被塞得满满当当的冰箱……而今，年轻一代接过家庭经济的接力棒，成为了“过年主理人”。现在越来越多的年轻人积极投入新年的仪式感，在春节消费方面，他们愿意在新鲜、优选、便捷中寻找最佳的解答。因此钱大妈编织了一张网，搜罗全国各地食材，将田间鲜味呈送至团聚餐桌，要让过年不仅有团圆，还有“天南海北、特产开会”，与家人一同体验各地特色美食的喜悦，农户们也尝到一年耕耘的收获。

如何让盆菜更有年味？对此广东品珍科技产品研发的相关负责人告诉记者：“我们会结合市场的需求，在粤式基础上做改良开发适合不同地区的口味。选品和工艺方面也很讲究，盆菜是将十几款食材汇聚一盆，我们的盆菜不使用色素和防腐剂，采用传统食材熬煮而成的高浓度高汤，每一样食材都经过精心烹制，层层装盆而成，希望通过钱大妈遍布全国的销售网络，将广东这一传统年味分享给全国消费者。”

文｜记者 许悦
翻译｜林佳岱