In a surprising twist at the Guangzhou Firefly ACG Carnival, a traditional awakening lion dance with drums made its unexpected presence felt in the midst of the vibrant atmosphere dedicated to the world of anime and games.

The ACG carnival, as a cultural and creative event combining animation, games, and entertainment, has long been cherished by young people. The collaboration between the popular game "Ash Echoes" and a renowned cosplayer, portraying the game's beloved character "Mo Hongxiu," along with a live awakening lion dance performance, ignited tremendous enthusiasm among the young audience at the carnival.

Awakening lion dance, known as "Xing Shi" in the Guangzhou and Foshan regions of the Pearl River Delta, has long been a cherished cultural form combining traditional martial arts, ethnic dance, and folk music. It has been widely loved by the masses for a long time. It is a must-have performance during festive occasions or large-scale events, bringing joy to the celebrations.

Designated as a national intangible cultural heritage in 2006, this collaboration between the traditional awakening lion dance and the cultural innovation of "Ash Echoes" at the carnival marks a beneficial attempt to merge traditional culture with emerging industries.

Observing the fervor surrounding the awakening lion dance performance at the carnival, it is evident that the younger generation is becoming a driving force in the preservation and promotion of traditional culture.

For today's young people, games are not just a part of life but also a unique way for them to understand, become familiar with, acknowledge, and express traditional culture - from awareness to acceptance and from experiencing to conveying it. In the digital scenes of gaming, traditional culture and Chinese aesthetics can be conveyed to a broader audience through visual and auditory means, allowing them to appreciate the charm of traditional culture. Besides, traditional culture can leverage content innovation in games, using language that is more suitable, popular, and vivid for young people, thereby further expanding its influence.

"In our collaboration with Ash Echoes, we aim to use gaming content as a focal point to jointly create online and offline cultural heritage related to the awakening lion dance, while presenting the story of the Chinese people in a language and style that resonate with the youth and current trends." Xia Peng, the special advisor of Foshan Nanhai Cultural Industry Center, explained,"Apart from awakening lion dance performances, the game's character Mo Hongxiu will also serve as the cultural ambassador for Nanhai awakening lion dance, contributing significantly to the promotion of the culture, especially targeting the younger audience."

Source:Yangcheng Evening News

游戏+传统醒狮：“跨次元组合”火出圈

近日，在二次元氛围浓厚的广州萤火虫动漫嘉年华展会现场，传统醒狮锣鼓声却不期而至。

漫展作为集动漫、游戏、娱乐于一体的文化创意活动，长期以来深受年轻人的喜爱。在本次漫展中，由游戏《白荆回廊》邀请知名Coser扮演游戏人气角色“莫红袖”，配合醒狮队现场舞狮表演，更是点燃了在场年轻观众的极大热情。

醒狮，是广州、佛山等珠江三角洲地区民间对舞狮的昵称。作为融传统武术、民族舞蹈、民俗音乐等为一体的文化形式，醒狮长期以来深受广大群众喜爱。每逢佳节或有大型活动，必有醒狮助兴。

2006年，广东醒狮即被国务院列入首批国家级非物质文化遗产名录。本次漫展上，南海醒狮非遗项目与《白荆回廊》的联合创新，就是传统文化与新兴产业融合的一次有益尝试。

从本次漫展“醒狮”演出的火热氛围看，年轻人正成为传统文化传承与弘扬的主力军。

对当下年轻人来说，游戏既是生活的一部分，也是他们从了解到熟识、从认知到认同、从感受到表达传统文化的特有方式。在游戏的数字场景下，能够将传统文化和中式审美以视觉、听觉传达的方式，传递给更多的受众群体，让他们感受传统文化的魅力所在。同时，传统文化也可以借助游戏的内容创新，以更加适合年轻人，更加流行和生动的语言，进一步“出圈”。

“我们这次和《白荆回廊》的合作，将会以游戏内容作为触点，共同打造线上、线下醒狮非遗的内容，同时用年轻人的语言和潮流的方式，‘醒’出国人‘荆神’、讲好国人故事。”佛山南海文化产业中心特级顾问夏鹏介绍，“除醒狮表演之外，同时还将游戏里角色人物莫红袖作为南海醒狮文化形象大使，为醒狮文化的推广，尤其是在年轻人市场去作出更多贡献。”

文｜羊城晚报记者 王丹阳 
图｜受访者提供
翻译｜刘佳慧