According to rough statistics, during the New Year's Day holiday in 2024, from December 30th, 2023, to January 1st, 2024, Guangdong Province received 14.479 million tourists with an increase of 78.1% compared to the previous year, and a growth of 8.5% compared to 2019. The tourism revenue reached 8.9 billion yuan with an increase of 99.1% compared to the previous year, and a growth of 12.1% compared to 2019.

A total of 2.956 million tourists were received in 150 key attractions monitored across the province, representing a year-on-year increase of 89.3% and a growth of 4.0% compared to 2019. Also, AAAA-level and above attractions in the province received 5.186 million tourists in total, with a year-on-year increase of 82.3%.

Recently, according to the "Guangdong Consumption, Guangdong Wonderfulness" consumer vouchers launched recently, cultural and tourism consumption vouchers worth 20 million yuan will be distributed by the end of January.

In terms of tourism, during the New Year holiday, short-distance family trips are highly favored. The province has launched 22 winter-themed self-driving routes featuring hot spring health care, warm weather, traditional Chinese culture, and festive activities. All 384 museums in the province are open to the public, actively organizing cultural experience tours such as museum visits and memorial hall visits, and over 2000 New Year exhibitions and approximately 1500 study tours.

It is reported that the occupancy rate of Dipai Hot Spring Resort in Huizhou City during the New Year's holiday has doubled compared to the previous year, with more than 50% of guests staying for consecutive nights. At the same time, due to the northbound travel for Hong Kong vehicles, the number of hotel bookings by Hong Kong guests has surged since December 23rd, 2023, exceeding the number before the pandemic.

Yunfu City's Wenchang Bridge, Chanyu Town, Wuyue Plaza, Dongxi Street, Temple Street, and other streets for night walk have attracted many residents from the surrounding areas and locals.

Zhuhai City has provided diverse tourism products that connect various cultural and tourism sites in Zhuhai with the Hong Kong-Zhuhai-Macao Bridge. Also, Chimelong Ocean Kingdom in Zhuhai is launching a themed New Year's Eve event.

Shanwei City has carefully prepared a series of activities to celebrate the opening of the Shanwei-Shenzhen High-speed Railway.

Shantou City has launched a "Charming Donghua in Farming" activity, inviting children to experience agricultural culture together.

Dongguan City plans a cultural festival that combines over 200 key cultural, tourism, and sports activities, featuring Dongguan characteristics, tradition, and fashion.

Zhongshan City innovatively creates the "Golden Land Concert" to attract tourists to the countryside through the integration of agriculture, culture, tourism, and projects.

Qingyuan City organizes activities such as camping under the star sky, tea making around the fire, fruit picking in the orchard, and bonfire parties to experience poetry and a different life.

Jiangmen City has launched various rural tourism projects in places like Chenpi Village in Xinhui and Kaiping Diaolou Scenic Area, including rural experiences, fruit picking, and farmhouse dining.

Maoming Yushui Ancient Hot Spring Resort launches a flower street parade, puppet show, national music stage, Chinese-style market, interactive games, and characteristic cuisine of western Guangdong.

Chaozhou City has organized landmark check-in activities such as "Fashion Ancient City: Memories of the Ancient City" and exhibitions and performances showcasing Chaozhou's intangible cultural heritages.

Cultural venues at all levels in Guangdong have also organized a variety of cultural activities. The Guangdong Cultural Center held exhibitions to show the achievements of public art training classes; the Sun Yat-sen Library of Guangdong Province held the "Hand-painted China" activity; the Guangdong Museum launched the exhibition showcasing the ethnic costumes of women in the Pearl River Delta region; the Xinghai Concert Hall held the "2024 Bamboo Orchestra National Music Festival Concert"; and the Guangdong Yueju Opera Theater grandly launched a series of performances to celebrate the 70th anniversary of its establishment, which were full of excitement.
Source:Yangcheng Evening News

元旦假期广东接待游客1447.9万人次

根据初步统计，2024年元旦假期（2023年12月30日-2024年1月1日），广东全省接待游客1447.9万人次，同比增长78.1%，较2019年增长8.5%；实现旅游收入89.0亿元，同比增长99.1%，较2019年增长12.1%。

全省纳入监测的150家重点景区共接待游客295.6万人次，同比增长89.3%（以下均按可比口径，下同），较2019年增长4.0%；全省4A级及以上景区接待游客518.6万人次，同比增长82.3%。

近期，广东开展“粤消费 粤精彩”消费券活动，在1月底前安排2000万元发放文旅消费券。

元旦假期，以家庭为单位的中短途出游深受青睐。全省推出22条以温泉康养、避寒旅游、年俗文化、节庆活动等为重点的冬季主题自驾旅游线路。全省384家博物馆全部面向公众开放，积极开展博物馆游、纪念馆游等文化体验游，举办超过2000场贺岁展览、约1500场研学活动。

据了解，惠州市地派温泉元旦假期入住率同比翻一倍，连住客人占50%以上，同时受“港车北上”便民措施利好，从2023年12月23日开始，到2024年元旦当天，香港客人预订酒店数量激增，超过疫情前。

云浮市文昌桥、禅域小镇、吾悦广场、东西街、庙街步行街等夜间街区吸引了众多周边和本地市民前往。

珠海市对港珠澳大桥旅游项目进行包装整合，形成串联珠海市各文旅场所的丰富线路产品，长隆海洋王国推出主题跨年活动。

汕尾市精心组织庆祝汕汕高铁开通系列活动。

汕头市开展“‘四季农耕 魅力东华’孩子带你游乡村”活动，邀请孩子体验农耕文化。

东莞市精心策划具有东莞特色、传统与潮流融合的节日文化盛会，包括200多项重点文旅体活动。

中山市创新打造“金色大地音乐会”，通过“农业+文旅+项目”为乡村引客增流。

清远市组织星空露营、围炉煮茶、果园采摘、篝火晚会等感受“诗与远方”的微度假。

江门市在新会陈皮村、开平碉楼景区等乡村旅游点推出乡村体验、采摘、农家乐等多种旅游项目。

茂名市御水古温泉旅游度假区推出花街巡游、木偶戏表演、国乐戏台、国风集市、桃乐互动游戏、粤西特色美食等。

潮州市组织策划了“潮玩古城·古城记忆”地标打卡活动、潮州非遗展示展演等。

广东省各级文化场馆还开展了丰富多彩的文化活动。省文化馆举办公益艺术培训班教学成果展演等；省立中山图书馆举办“手绘中国”活动；广东省博物馆推出《她们的盛装和嫁衣——珠江流域女性民族服饰展》等特色展览；星海音乐厅举办“2024竹管弦再和鸣 国乐盛典新音乐会”；广东粤剧院隆重推出建院（团）70周年系列演出，精彩连连。

文 | 记者 黎存根 黄宙辉 通讯员 粤文旅宣
图 | 记者 梁喻 刘颖颖 贺全胜
翻译｜白心怡