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云上岭南 Lingnan on the Cloud
Big park promotes cultural and tourism consumption in Guangdong
来源:羊城晚报 云上岭南 作者:黄宙辉、黎存根、刘畅 发表时间:2023-11-14 22:32

Since the beginning of this year, many cultural and tourist attractions in Guangdong have been extremely popular, with tickets in high demand. Foshan Creative Industry Park, known as a popular destination for young people in the Guangzhou and Foshan area, produces an average daily flow of about 60,000 visitors; the Opium War Museum in Dongguan receives crowds frequently during holidays.

On the night of November 8th, the Foshan Creative Industry Park in Zhangcha Street, Chancheng District, Foshan City, ushered in the most bustling and pleasant time of the day with fireworks. It has become a tourist attraction for young people in the Guangzhou and Foshan areas and a landmark of the night economy in the Guangdong-Hong Kong-Macao Greater Bay Area. It has won 72 honors, such as being included in the first batch of National Night Culture and Tourism Consumption Clusters,  China's top ten night markets and AAA tourist attractions. Visitors can always find what they like wandering around the "four streets and eight parks" in the industry park: tasting delicious food, listening to music, visiting the market, accompanying their children, celebrating birthdays and more. Statistics show that the current average daily passenger flow of Foshan Creative Industrial Park is about 60,000.

Featured catering has become a major attraction for the Foshan Creative Industry Park. "Tan Yu" is one of the most popular restaurants in the park's food street and one of the longest-running restaurants having been in operation for nine years. The business of "Tan Yu" in the park has basically recovered to the pre-epidemic level, with a year-on-year increase in revenue of nearly 20%-30% compared to 2019. "Song Hotpot" is a new online-popular restaurant in the park. During holidays, the restaurant needs to release over 1,000 queue numbers on average per day. Customers often need to wait for one to two hours to get a table.

How did Foshan Creative Industry Park withstand the test of the pandemic and achieve a strong recovery? The key lies in the product as the "traffic password", for example, by establishing the "Tianlun Growth  Center" and making it the world's first birthday-themed cultural tourism attraction, creating a pedestrian cultural street that integrates culture, commerce, tourism, sports, education, and innovation.

Foshan Creative Industry Park is taking off. Qiu Dailun, Chairman of Foshan Creative Industry Park, told reporters that after the transformation, the park's customer flow has more than doubled, and the revenue has increased by more than 50%. Especially during the 2023 Mid-Autumn Festival and National Day holiday, the park's customer flow increased by 55% year-on-year, and the total consumption increased by 48% year-on-year.

The Opium War Museum in Humen, Dongguan, is another highly popular cultural and tourism destination in Guangdong. As of October 31st this year, the museum has received a total of 4.1157 million visitors, a year-on-year increase of 134.9%. The highest daily visitor count reached 55,500. In 2023, the museum appeared on the museum trending list four times, ranking as high as 5th on the "Top 100 National Museums and Revolutionary Museums in Trending List" and 2nd on the "Top 100 Guangdong Museums in Trending List".

The deputy curator of the Opium War Museum, Tang Lipeng, told reporters, "Our museum has repeatedly shown up in the trending list, reflecting the strong appeal, influence, and dissemination of the beginning of Chinese modern history." In recent months, with its historical and cultural resources as the "beginning of Chinese modern history", the museum has focused on creating the dual IPs of Opium War Hero"Lin Zexu" and "Destruction of Opium" and launched 15 series of activities under the four main themes to celebrate the "Destruction of Opium" Commemorative Month this year, attracting widespread attention from the public.









文|记者 黄宙辉 黎存根
图|记者 刘畅
责编 | 王楠
校对 | 马曼婷