The third phase of the 134th Canton Fair included five major sections: Toys and Maternity & Baby & Child Products, Fashion, Home Textiles, Stationery, and Health & Leisure. The fashion section, comprising clothing, fabrics, shoes, and bags, had 11,218 booths and 5,051 participating companies. Many clothing enterprises showcased their expertise by presenting creatively designed garments to explore international markets.

In the increasingly competitive international fashion market, how can one succeed? Zhu Hongru, a clothing designer from Hunan Huasheng Industrial and Trading Co., Ltd., revealed their "magic weapon" to reporters – focusing on customer awareness. With this secret, they have successfully marketed their hemp products in Europe and America.

It is reported that ramie, a specialty of China, is renowned as "Chinese grass" and "Chinese treasure." Due to its biodegradable properties, ramie meets widely accepted international environmental standards, making it a significant advantage for any export-oriented clothing company.

Guangzhou Textile Holding Limited primarily showcased a leisure-oriented denim clothing series at the exhibition, attracting frequent inquiries from potential buyers. The company's sales representative, Xu Ziyun, revealed to reporters that despite the exhibition being only two days in, their new products have already gained favor with several foreign buyers.

Xu Ziyun told reporters that in order to better understand the changing preferences of foreign buyers, their product designers frequently accompany the company to attend local exhibitions abroad. They engage in direct conversations with local customers, inquiring about their needs and preferences for products. This way, they can make targeted improvements to their products based on the gathered feedback.

Jiangsu Sayity Co., Ltd. has been participating in the Canton Fair since the 1980s. The company’s Vice General Manager, Li Yan, informed reporters that in recent years, they have placed significant emphasis on the application of artificial intelligence and digital tools. Previously, the company utilized digital online design tools to communicate with overseas clients, a practice they continue to use today.

According to the introduction, the most significant feature of this tool is its ability to quickly modify product styles according to customer requirements. "In just 10 minutes, we can introduce new products according to customer demands. Through this communication method, we can interact effectively with foreign clients, and it has helped us attract a lot of customers," said Li Yan.

Chairman of Fuzhou Shangfei Garment Co., Ltd., Chen Geng, explained to the reporter about the "high-tech" feature of the garment he was wearing: "The highlight of this clothing is its cold expansion and hot shrinkage. At lower temperatures, the material inside the garment becomes fluffy, providing better insulation."

"Based on the data from previous years, we expect that our company’s overseas exports will account for over 90% this year, with an export value of approximately 300 million US dollars. The Canton Fair alone contributes to more than half of this," confidently stated Chen Geng to the reporter.

直击广交会第三期时尚板块

第134届广交会第三期共包含玩具及孕婴童、时尚、家用纺织品、文具、健康休闲五大板块。其中，由服装、面料、鞋与箱包等展区组成的时尚板块展位11218个，参展企业达5051家。各大服装企业纷纷拿出“看家本领”，用一件件独具新意的衣裳拓开国际销路。

在竞争日益激烈的国际服装市场，如何才能取胜？湖南华升工贸有限公司服装设计师朱竑儒向记者透露了他们的“法宝”——聚焦用户意识。凭借着这个秘诀，他们设计制作的苎麻产品行销欧美市场。

据悉，苎麻是我国特产，拥有中国草、中国宝的美誉。由于拥有可降解的属性，苎麻符合国际上普遍的环保标准，这对于任何一家出口型服装企业而言无疑是一大重要优势。

广州纺织品进出口集团有限公司的展品以休闲的牛仔系列服装为主，现场不时引来采购商驻足咨询。该公司业务员徐子云向记者透露，虽然展览才开始两天，但他们的新产品受到了多位外籍采购商的青睐。

徐子云告诉记者，为了更清楚地掌握外籍采购商的喜好变化，他们的产品设计师会跟随公司经常到国外参加当地的展会，面对面地询问当地客户对于产品的需求和喜好，从而有针对性地改良产品。

江苏舜天股份有限公司从20世纪80年代起便开始参加广交会。该公司副总经理李焱告诉记者，他们公司近几年十分注重人工智能和数字化工具的应用，此前，江苏舜天就曾利用数字化的线上设计工具与国外客户沟通，并沿用到现在。

据介绍，该工具最大的特点便是能够按照客户需求快速进行产品款式的改款。“只需10分钟，便能按客户要求进行快速上新。通过这样的沟通方式，我们可以和外商进行很好的互动，它也帮助我们吸引到很多的客源。”李焱说。

福建省尚飞制衣有限公司董事长陈耿向记者介绍着身上的这件“黑科技”：“这件衣服的亮点是冷胀热缩，在较低的温度下，它里面的材料就会变得蓬松起来，这样会更保暖。”

“依据往年数据推测，今年我们企业对外出口占比能达到90%以上，出口额大概是3亿美元，其中广交会的占比在一半以上。”陈耿自信地向记者介绍。

文、图｜记者 董鹏程 李志文 黄颖琳
翻译｜林佳岱