From November 5th to 8th, a business matchmaking event for Chaozhou's smart sanitary ware industry was held in Beijing, under the theme "Guangdong Goods Go Global: Chaozhou Ceramics Shine in Beijing." Dozens of flagship products from the industry were showcased at the event.

Renowned worldwide as "China's Porcelain Capital," Chaozhou has a ceramic heritage spanning millennia and has built a modern industrial cluster of substantial scale and complete supporting facilities. The city's ceramic industry generates a gross industrial output value of approximately 70 billion yuan, with 510 ceramic enterprises above the designated size. Its annual output of sanitary ware and smart toilets accounts for over 40% and 30% of the respective national totals, with products sold to more than 160 countries and regions worldwide.

In July this year, a Chaozhou economic and trade delegation traveled to Malaysia and took advantage of an international construction and building materials exhibition to establish a dedicated pavilion for Chaozhou's smart sanitary ware products. The pavilion received more than 2,000 visits from professional buyers across ASEAN countries, securing orders for multiple container loads on site, with some shipments already scheduled for delivery. The delegation also strengthened ties with the Teochew diaspora and engaged with leading local business groups. By leveraging these diaspora communities, it helped Chaozhou businesses gain access to supply chains for high-end residential fit-out projects and large-scale construction projects, laying a solid foundation for expanding the region's presence in ASEAN markets.

Looking toward ASEAN, Chaozhou is planning overseas experience centers and cross-border overseas warehouses, while proactively planning CKD (completely knocked down) assembly lines. The goal is to build an international industrial layout in which products are manufactured in Chaozhou, assembled in Malaysia and sold across ASEAN. The industry's soft power is being upgraded in parallel: the "Chaozhou smart sanitary ware" regional brand is gaining prominence, and China's first quality traceability platform for smart sanitary ware has been officially put into operation. These developments mark a major step forward in the industry's transition towards technology-driven growth and global brand expansion.

潮州陶瓷乘势远航拓格局

11月5日至8日，“广货行天下·潮瓷汇京华”潮州智能卫浴产业产销对接活动在北京举行，数十款潮瓷明星产品在对接活动中亮相。

作为享誉世界的“中国瓷都”，潮州积淀着跨越千年的陶瓷文脉，构筑起体量庞大、配套完备的现代产业集群。全市陶瓷产业工业总产值约700亿元，规模以上陶瓷企业达510家，卫生陶瓷、智能坐便器年产量分别占据全国四成、三成以上，产品行销全球160多个国家和地区。

今年7月，潮州市经贸代表团远赴马来西亚，借力国际建筑建材展搭建潮州智能卫浴专馆，累计接待东盟多国专业采购商2000余人次，现场斩获批量货柜订单，部分货品已排期出货。代表团深度联结海外潮侨力量，对接当地头部商业集团，“借侨搭桥”打通地产精装、大型工程供应链条，为潮瓷深耕东盟市场筑牢根基。

面向东盟，潮州谋划布局海外体验中心、跨境海外仓，前瞻规划CKD组装生产线，打造“潮州智造+马来西亚组装+东盟全域销售”的国际化产业布局。产业软实力同步迭代升级，“潮州智能卫浴”区域品牌出圈，国内首个智能卫浴质量追溯平台正式投用，大步迈向技术立身、品牌出海的新阶段。

文 | 记者 曾柯权
译 | 魏薇
英文审校 | 曾敏