The 140th Canton Fair closed in Guangzhou on November 4th. A total of 352,000 overseas buyers from 219 countries and regions attended this session, up 12.2% over the same period of the previous session (the 139th Canton Fair), setting a new attendance record. Among the 32,000 participating companies, more than 11,000 were high-quality enterprises, including specialized and sophisticated enterprises and single-product champions. Of the 4.88 million exhibits on display, new products accounted for 23.2%, green products for 26%, and products with independent intellectual property rights for 26%. Since its inaugural session in 1957, the Canton Fair has entered its 70th year, with all 140 sessions held without interruption.

Since the opening of this session, buyers from APEC member economies have accounted for 60.54% of all overseas business visitors entering through Guangzhou's ports of entry, with a total of 146,200 entries, up 21.5% year on year. In the first three quarters of this year, Guangdong's imports and exports with other APEC economies reached 5.74 trillion yuan, up 26.4% year on year and accounting for 65.9% of the province's total foreign trade.

Exhibitors have also observed changing buyer demands. Huang Mei, marketing director of Guangdong Ha Yidai Toy Joint Stock Co., Ltd., said that more customers are shifting toward higher-quality products and seeking to showcase their own intellectual property (IP) through better craftsmanship. Many overseas buyers are also proactively asking about the cultural significance behind the products. Lin Zhilie, general manager of Guangzhou Healy Apparel Co., Ltd., noted that buyers are no longer asking only about prices, but are increasingly interested in how quickly repeat orders can be fulfilled and whether suppliers can arrange shipments in batches.

Guangdong's quality products are tapping into Asia-Pacific markets by leveraging the province's well-established supply chains. JAMMY CHAI, a brand under Guangzhou Grain Group Co., Ltd., has already entered markets in Canada, the United States, Malaysia and Peru, and is accelerating its efforts to expand into ASEAN markets. Zhang Mingcheng, design manager at Guangdong Textiles Imp. & Exp. Co., Ltd., said that buyers at this session generally placed smaller initial orders, in line with the apparel industry's trend toward small-batch orders and quick turnaround. The company's digital and flexible supply chain enables it to meet these needs.

The 141st Canton Fair will be held in Guangzhou from April 15th to May 5th, 2027.

七秩广交向新行，第140届广交会闭幕

11月4日，第140届中国进出口商品交易会在广州闭幕。本届共有来自219个国家和地区的35.2万名境外采购商到会，比上届同期增长12.2%，到会人数创历史新高。3.2万家参展企业中，专精特新、单项冠军等优质企业超过1.1万家；现场488万件展品中，新产品占比23.2%，绿色产品占比26%，自主知识产权展品占比26%。广交会从1957年首届至今已走过70年，第1届到第140届从未间断。

本届广交会开幕以来，经广州地区口岸入境的境外客商中，来自APEC成员经济体的客商占比达60.54%，入境达14.62万人次，同比增长21.5%。今年前三季度，广东对APEC其他经济体进出口5.74万亿元，同比增长26.4%，占全省外贸总值的65.9%。

参展企业反映采购商需求变化。广东哈一代玩具股份有限公司营销总监黄媚表示，越来越多客户转向高品质产品，希望用好工艺呈现自身IP，许多海外客商主动询问文化内涵。广州希利服饰有限公司总经理林志烈注意到，采购商不再只问价格，而是问翻单速度和分批发货能力。

广东优品对接亚太市场依托完整供应链。广粮集团旗下致美斋产品已进入加拿大、美国、马来西亚、秘鲁，正加速对接东盟市场。广东省纺织品进出口股份有限公司设计经理张铭成表示，本届采购商起订量不大，符合服装小单快返趋势，公司数智化柔性供应链能适应这些需求。

第141届广交会将于2027年4月15日至5月5日在广州举办。

文｜记者 孙绮曼 黄婷 詹淑真
图｜羊城晚报资料图
翻译｜徐芷晴
审校｜曾敏