On November 6, the game Trading Legend rolled out "Great Voyage", an update themed Asia-Pacific culture, jointly developed by Yangcheng Evening News and 37 Interactive Entertainment. Both parties employ self-developed large language models to integrate the history of trade and cultural exchanges between Guangdong and the Asia-Pacific region into the game.Based on Trading Legend's ancient trading gameplay and Lingnan culture, the update "Great Voyage" incorporates maritime exploration, port trading, and the collaboration of merchant guilds. It takes players on a maritime journey starting from Guangdong and extending across the Asia-Pacific region. Players take on the role of an ancient merchant, sailing merchant ships between various ports to expand their business through cargo trading and route exploration.

Ahead of the APEC Economic Leaders' Meeting, the update will introduce an interactive feature called "Oceanic Treasure Hunt": players set sail from Southern China, follow a circular route across the Pacific to explore nine waypoints, collect maritime trade treasures, and unlock the in-game illustrated collection, "Compendium of Navigation". These cultural relics span from the Eastern Han Dynasty to the modern era, covering categories such as ceramic vessels, silk embroidery, foreign coins, and commercial weighing equipment. Notable examples include a Goryeo inlaid celadon teapot from the Guangdong Museum and the Mexican silver dollar.

In 2023, both parties jointly launched the "South China Sea Silk Route" version, reaching 360 million users worldwide. It was warmly received in Japan, South Korea, Southeast Asia, Europe and America, climbing as high as the top 3 on the top-grossing charts in its genre. Moreover, driven by the Lingnan Culture Multimodal Large Language Model and 37 Interactive Entertainment's large language model 'Xiao Qi', this year's update integrates AI into processes such as game design, content development, and game asset generation.

“伟大航线”潮连亚太：羊城晚报携手三七互娱，推出《叫我大掌柜》亚太文化主题版本

11月6日，羊城晚报联合三七互娱打造的游戏《叫我大掌柜》亚太文化主题版本“伟大航线”正式上线。双方应用自研大模型技术，将广东与亚太地区的历史商贸往来、文化交流故事融入游戏。

该版本以《叫我大掌柜》古代商贸经营玩法为基础，结合航海探索、港口贸易、商会协作等玩法与岭南文化内容，构建以广东为起点、连接亚太地区的航海之旅。玩家化身古代掌柜，驾驶商船穿梭于不同港口，通过货物贸易、航线探索拓展商贸版图。

版本将在APEC前夕上线“环洋寻宝游”互动玩法，玩家从岭南启航，循环太平洋航迹探索九个航点，收集海上贸易相关宝物，解锁《航海博物志》图鉴。文物原型年代横跨东汉至近代，涵盖陶瓷器皿、丝质刺绣、域外钱币、商贸衡器等门类，包括广东省博物馆藏高丽镶嵌青瓷茶壶、墨西哥鹰洋等。

2023年，双方曾联合推出“南海丝路”版本，触达全球用户3.6亿人次，在日韩、东南亚、欧美市场表现亮眼，最高跃升至品类畅销榜TOP3。本次版本研发以“岭南文化大模型”与“小七”游戏行业大模型为驱动，将AI能力融入游戏策划、内容研发、素材生成等流程。

总策划｜任天阳
策划｜胡泉 丁华
监制｜陈桥生 邓琼 蒋铮
统筹｜朱绍杰
文、图、视频｜记者 郑与时 朱绍杰
执行｜何文涛 郑与时 罗俊杰 周嘉雯 刘一颖
出品｜羊城晚报文化数智工作室 羊城晚报博物天下工作室