The 140th China Import and Export Fair (Canton Fair) opened on October 15th, drawing significant attention to its newly established "Fair2Care" international medical services zone. The booth hosted by the Guangdong Provincial Hospital of Chinese Medicine has attracted numerous overseas buyers to experience traditional Chinese medicine (TCM) diagnoses and treatments, highlighting the growing global appeal of Lingnan TCM techniques.

Early on opening morning, international buyers had already arrived ahead of schedule to seek consultations. A buyer from Saudi Arabia sought advice at the boothdue to physical discomfort. Experts from the Guangdong Provincial Hospital of Chinese Medicine utilized traditional TCM diagnostic methods—inspection, auscultation and olfaction, inquiry, and palpation—to accurately assess the buyer's condition, with their findings closely aligning with the buyer's English medical report. The buyer also experienced the "Lingnan Chen's Acupuncture Method," a national intangible cultural heritage, reporting a remarkable sense of physical relaxation.

Chen Xiuhua, a physician participating in the Canton Fair for the second time, noted that international buyers' awareness of TCM has significantly increased. Moving past pure curiosity and observation, they now actively seek consultations and try out physical therapies, demonstrating the steadily growing international influence of TCM.

The exhibition featured specialized programs such as TCM constitution identification, wellness guidance, traditional therapy experiences, and health-promoting herbal tea displays. In response to queries from overseas buyers, medical staff explained that TCM treatment is tailored based on holistic syndrome differentiation. It is centered on the individual, regardless of race or skin color, allowing for customized wellness plans tailored to each person's unique condition.

For this year's Canton Fair, the Guangdong Provincial Hospital of Chinese Medicine dispatched an on-site team of 25 experts, upgrading its lineup from previous sessions. As a national base for the export of TCM service, the hospital continues to refine its bilingual and integrated Chinese-Western medical service system for international patients. Leveraging the Canton Fair as a global gateway, the hospital aims to showcase the unique charm of Lingnan TCM to the world and help TCM culture go global.

外国客商“满头满手扎上针”！广交会国际医疗专区刮起“中医风”

10月15日，第140届广交会开幕，首次设立的“Fair2Care”国际医疗服务专区热度十足，广东省中医院展位吸引众多外国客商体验中医诊疗，岭南中医技艺广受海外青睐。

开幕首日清晨，已有外商提前到场问诊体验。一名沙特采购商因身体不适前来咨询，广东省中医院专家通过望闻问切精准判断身体状况，结果与其英文体检报告高度契合。客商现场体验国家级非遗“岭南陈氏针法”，体感显著放松。

二度进驻广交会的医师陈秀华表示，外商对中医药的认知大幅提升，已从单纯好奇观望，转变为主动问诊、体验理疗，彰显中医药愈发强劲的国际影响力。

现场开设中医体质辨识、养生指导、传统疗法体验、保健茶饮展示等特色项目。针对外商疑惑，医护人员科普，中医辨证论治以人为本，不受人种、肤色限制，可根据个体情况定制专属调理方案。

本届广交会，广东省中医院派出25名专家驻场服务，团队阵容较上届升级。作为国家中医药服务出口贸易基地，该院持续完善涉外中西医结合医疗服务体系，依托广交会国际窗口，向世界展示岭南中医药的独特魅力，助力传统中医文化走向全球。

文、图｜记者 彭骏捷

翻译｜徐芷晴

审校｜盛嘉