The 2026 Guangzhou Animation and Game Expo (CICF × AGF) kicked off in Guangzhou on October 2nd, less than a month after the first batch of "2026 Guangzhou Gaming and Esports Industry Support Projects" was released for public review. 

Over the past year, the effects of policy support have been most clearly visible in esports. Previously, the general consensus within the industry was that Guangdong's esports industry had R&D, operations, publishing, and platforms, but lacked tournaments, teams, and venues. Today, however, the Guangdong Esports Super League, which covers five competition regions and 21 cities, brought its regional finals in Guangzhou to the AGF esports stage on October 3rd. The vision outlined in the policy, "integrating esports tournaments into local communities and the commercial and cultural tourism sectors", is being put to the test at CICF × AGF, Guangdong's own expo.

Against the backdrop of regions fiercely competing for the gaming industry, the growth rate of Guangdong's gaming industry has outpaced the national average, with its market share rising back above 80%. According to the 2025 Guangdong Game Industry Development Report released by the Guangdong Entertainment & Game Industry Association, gaming industry revenue in Guangdong reached 283.613 billion yuan in 2025, an 8.90% year-on-year increase. Its share of the national market stood at 80.85%, up from 79.94% in 2024. Meanwhile, the national market generated 350.789 billion yuan, growing by 7.68% during the same period.

In just one year, with 35 projects shortlisted and annual financial support of up to 10 million yuan per company, the industry's achievements can now be experienced firsthand through games playable at the expo. However, whether AGF can truly rival Gamescom cannot be judged solely by the number of games offering their first public hands-on demos at a single expo. Although Guangdong has already made a breakthrough in the number of new games, it still has a long way to go in improving game quality.

扶持一年后，广东游戏电竞交出了什么答卷？

在首批“2026年广州市游戏电竞产业扶持项目”公示不到一个月，2026 CICF×AGF在广州于10月2日开幕。

在这一年中，电竞的政策引导是最直观的。此前，业内的普遍评价是“广东有研发、有运营、有发行、有平台，但是缺赛事、缺战队、缺场馆”。而如今，覆盖五大赛区21座城市的“电竞粤超”，10月3日就把大区赛决赛广州站摆上了AGF电竞舞台。政策文本里“赛事下沉、融入商圈、联动文旅”的设想，正在广东自己办的展会上完成自我验证。

在各地纷纷加码抢夺游戏产业的背景下，广东的份额却不降反升，增速跑赢全国，份额重新站稳八成。据广东省游戏产业协会《2025广东游戏产业发展报告》，2025年广东游戏营收2836.13亿元，同比增长8.90%，占全国比重80.85%，高于2024年的79.94%；同期全国市场3507.89亿元，增长7.68%。

一年时间，35个项目、单企最高千万元的年度扶持，换来的是一份可以现场试玩的答卷。当然，AGF能否真正比肩科隆，不能只看一届展会的“首试”数量。这份答卷答对了“量”的必答题，而“质”的加分题，才刚刚开始作答。

文丨记者 杭莹
出品 | 大湾区游戏电竞研究院 玩咩游戏工作室
译 | 黄嘉嘉
审 | 郑奕玲