When Liza, a Russian student at Guangdong University of Foreign Studies, visited Shantou Intimate Garment Market, she picked up a pair of briefs and casually asked the price. "Five or six yuan," came the reply. Another style cost just 7 yuan. "I think they're really cheap. For this quality, they're really cheap," Liza exclaimed after browsing the market.

Liza also noticed that the market offered a wide range of styles and sizes, as well as a floor dedicated to export-oriented brands. There, she found intimate garments in a variety of sizes, with an especially broad selection of plus-size products. "I think most overseas customers come here to buy underwear mainly because they need plus sizes."

Zhang Yinghua, the owner of one lingerie store, told Liza that their overseas business mainly targets Europe and North America, while they also have customers in Africa, including Nigeria, Kenya and Tanzania. At another shop, Liza watched as the owner, Shu Limei, smiled and pulled up her WeChat contacts. "These are all customers from Russia," she said. She explained that these Russian customers place orders two or three times a year, with order volumes varying. In addition to manufacturing to buyers' specifications, the factory also produces its own items and keeps them in stock, meeting the purchasing needs of different customers.

Shu explained that shops here are not just places to display products and receive customers. They are also connected to fabric markets and manufacturing facilities. The factory is only 500 meters from her shop. "Customers can come to us to inquire about prices, place orders and purchase an entire product range. This saves a lot of time throughout the process."

"I would recommend it to intimate garment buyers around the world," Liza said. To her, the market is a "paradise" for anyone looking for intimate garment.

iSeeChina｜从五六元一条内裤，看见汕头贴身服饰如何走向世界

走进汕头贴身服饰交易市场，广外俄罗斯留学生丽莎（Liza）拿起一款内裤随口问价，得到的答案是：“五六元。”换了一个款式，价格也不过7元。“我觉得真的很便宜，以这个质量来说真的很便宜。”逛了一圈后，丽莎忍不住感叹。

丽莎还注意到，市场里不仅有丰富的款式和尺码，还有专门面向海外市场的外贸品牌楼层。走进这一楼层，她发现这里汇集了不同尺码的贴身服饰，其中大码产品尤为丰富。“我觉得大多数海外客户来这里买内衣，主要需求就是大码。”

其中一家内衣店店主张映华告诉丽莎，他们的海外业务主要面向欧美市场，同时也有来自非洲的客户，包括尼日利亚、肯尼亚、坦桑尼亚等国家。而在另一家店铺，丽莎看到店主舒莉媚笑着翻出微信联系人：“这些都是俄罗斯的客户。”她介绍，这些俄罗斯客户一年会下单两三次，采购数量大小不一。除了按采购商订单生产，工厂还自主生产并备有现货，可以满足不同客户的采购需求。

舒莉媚介绍，在这里，店铺不仅是展示产品、接待客户的窗口，背后还连接着面料市场和生产工厂，店铺离工厂就500米，“客户到我们这里来，从咨询价格到下单，再到采购整个系列，中间就可以缩短很多时间。”

“我会推荐给世界各地的贴身服饰采购商。”丽莎说，在她看来，这里是寻找贴身服饰产品的“天堂”。

文、视频｜ 记者 刘泳希、何迪、黎杰文、廖梦君
译 | 郑书悦
审 | 曾敏