On August 25th, the first Pop Music Creation Conference will be held in Guangzhou. Recently, at the Yangcheng Creative Industrial Park, Liu Zhou, head of Kugou Culture, gave an exclusive interview to a reporter from Yangcheng Evening News, revealing the secrets behind hit songs.

How to discover potential hit songs among a vast number of original works? Kugou Culture decided to let users vote. Liu said, "The platform should allow good songs to emerge from the data. The platform can not only meet users' listening needs but also fulfill more social responsibilities by creating and promoting quality songs that bear the mark of the times." Furthermore, in the digital music era, the power to spread songs has shifted to users. "The success of a good song no longer relies solely on authoritative channels; instead, it depends on users' active choices and emotional resonance," Liu believes.

Going global is another way to break through to new audiences. "Blossom All the Way" is an original single created by Kugou Culture for its signed musician Wen Yixin. Notably, the song not only went viral on domestic social media platforms but also became a hit in its Indonesian version. What was the most crucial step in helping"Blossom All the Way" go from Guangzhou to the rest of China and beyond? Liu believes that good content is fundamental: "Many Chinese songs have unique and moving melodies, and a spiritual core that can resonate globally. Good content has its own appeal, and we must maintain cultural confidence."

酷狗：从创作到传播，一首热歌如何诞生？

8月25日，首届流行音乐创作大会将在广州举行。近日，在羊城创意产业园，酷狗文化负责人刘洲接受了羊城晚报记者独家专访，揭开“热歌”的流行密码。

在海量原创作品中，如何发现潜力热歌？酷狗文化决定让用户“投票”。刘洲表示，“平台要让好歌从数据中‘长’出来。平台既能满足用户的听歌需求，也能尽到更多社会责任，创造、推广更多具有时代印记的品质好歌。”此外，在数字音乐时代，歌曲的传播权力下沉到用户手中。“好歌的出圈不再仅仅依赖权威渠道，而是依赖用户的主动选择和情感共鸣。”刘洲认为。

音乐出海是另一条破圈之路。《一路生花》是酷狗文化为签约音乐人温奕心打造的原创单曲。值得一提的是，《一路生花》不仅在国内的社交平台刷屏，它的印尼版同样爆了。《一路生花》从广州走向全国、海外的最关键一步是什么？刘洲认为，好内容是根本：“许多中国歌曲有独特的、动人的旋律，有能引发全球共鸣的精神内核。好内容自带吸引力，我们要保持文化自信。”

统筹 | 陈桥生 朱帆
执行统筹 | 记者 胡广欣 龚卫锋
文| 记者 龚卫锋 实习生 李想
译 | 黄健新
英文审校 | 盛嘉