Shenzhen has long led China in revenue from games going global. A large number of high-quality games developed in the city have made their way to Southeast Asia, Europe, North America and Latin America, creating a complete value chain spanning R&D, publishing, localization and overseas operations. The Three-Year Action Plan for Accelerating the High-Quality Development of Shenzhen's Game Industry (2025–2027), issued in late 2025, aims to build Shenzhen into China's leading city for games going global.

Shenzhen's objective is clear: to bring more high-quality homegrown games to the global stage and strengthen the international influence of Chinese games. A number of flagship games have already delivered impressive results. Following its international release, Tencent's "Delta Force" quickly topped the App Store's free games chart in 169 countries and regions. "Strinova", an original game developed by iDreamSky, has successfully entered markets in North America, Japan and Southeast Asia, carving out a new niche for Chinese games with its distinctive anime-style shooter gameplay. Meanwhile, CMGE has adopted tailored operating strategies for individual markets. Its "Dynasty Warriors: Overlords" broke into the upper ranks of Japan's free games chart after its launch there.

Shenzhen also possesses the esports industry's most upstream "content engine." The city is home to industry leaders including Tencent, iDreamSky, Shenzhen Bingchuan Network, Leiting Games and CMGE, as well as thousands of small and medium-sized innovative studios. Together, they have produced household-name esports IPs such as "Honor of Kings" and "Peacekeeper Elite." On the hardware side, Shenzhen also boasts a large number of leading companies specializing in XR virtual production, high-definition displays and intelligent imaging. Their technologies enable cutting-edge applications such as virtual studios for esports events, immersive livestreaming and digital-human commentary. This has given Shenzhen a rare end-to-end advantage in China that integrates game content, hardware technologies and XR livestreaming, turning esports into not only a competition but also a live showcase of cutting-edge digital technologies.

深圳竞逐电竞产业新赛道　

长期以来，深圳游戏出海收入领跑全国，大量精品游戏远销东南亚、欧美、拉美等地区，形成“研发—发行—本地化—海外运营”完整闭环。2025年底印发的《深圳市加快游戏产业高质量发展三年行动计划（2025—2027年）》（以下简称《行动计划》），更是剑指“中国游戏出海第一城”。

深圳的目标很明确：推动本土优质游戏产品登上国际舞台，不断提升国产游戏的国际话语权。一批标杆产品已经交出亮眼成绩单：腾讯《三角洲行动》国际版上线之后，迅速登顶169个国家和地区的App Store免费游戏榜；创梦天地自研产品《卡拉彼丘》成功打入北美、日本、东南亚市场，以二次元射击的差异化玩法闯出国产游戏新赛道；中手游采取“一地一策”精细化运营策略，《真・三国无双 霸》登陆日本市场跻身免费榜前列。

深圳手握电竞产业最上游的“内容引擎”。这里集聚了腾讯、创梦天地、冰川网络、雷霆游戏、中手游等龙头及数千家中小创新工作室，孕育出《王者荣耀》《和平精英》等国民级电竞IP。硬件板块，深圳拥有一大批XR虚拟拍摄、高清显示、智能影像龙头企业，可实现电竞赛事虚拟演播、沉浸式直播、数字人解说等前沿应用，形成全国少见的“游戏内容+硬件技术+XR直播”全链条优势，让电竞不止于比赛，更是一场前沿数字技术的实景展演。

文丨记者 林园
翻译丨郑奕玲
审校丨曾敏