Recently, the "Greater Bay Area Trendy Plants, Green Splendor Adorns the Flower City" floral industry matchmaking event was held in Guangzhou. More than 100 varieties of trendy plants and premium Phalaenopsis orchids, including queen staghorn fern, Anthurium clarinervium, and Koi caladium, were showcased. Blending design aesthetics with industry networking, the event offered the public a floral feast to admire, purchase, and experience firsthand.

Local producers of trendy plants, such as JoJo Plants and Guangzhou Brighten Floriculture Co., Ltd., are keenly attuned to young consumers' preferences. By introducing rare varieties and applying plant tissue culture techniques, they have achieved standardized, large-scale production of what were once imported rarities. Distinctive varieties like variegated Monstera and staghorn ferns are now moving beyond niche collector circles into everyday homes, signaling an expanding base of both producers and consumers.

On social media, plant enthusiasts gather in groups to exchange care tips and race to grab plants during livestream flash sales, fostering a cultural community built around trendy plants. This buzz has rapidly driven an aesthetic upgrade across the industry, from designer handmade ceramic pots and smart care systems to micro-landscape sets and custom landscaping services. The industry is rapidly shifting from selling individual plants to offering integrated services that combine planters, creative merchandise, landscape design, and plant care services, constantly generating new growth in consumer spending.

Guangzhou has established a complete industrial chain that covers seedling R&D, tissue culture propagation, and large-scale production of finished plants, with the city's floral industry valued at over 37 billion yuan. Furthermore, Guangzhou has built China's largest trading hub for potted flowers. In the specific category of Phalaenopsis orchids, Guangdong Province accounts for over half of national output, while Guangzhou itself boasts the most comprehensive production cluster and supply chain in China. That means one out of every ten Phalaenopsis orchids sold in China is grown right here in Guangzhou.

一片叶子如何撬动百亿市场？百余种潮流热植亮相花城

近日，“湾区潮植新风尚 万千碧色妆花城”花卉产销对接活动在广州举办，女王鹿角蕨、克莱恩花烛、锦鲤彩叶芋等100余个潮流热植与精品蝴蝶兰品种集中亮相，融合设计美学与产业对接，为广大市民呈现了一场可赏、可购、可体验的花卉盛宴。

以广州浇浇花卉、广州缤纷等为代表的本土热植生产企业，精准捕捉年轻消费偏好，引进珍稀品种并应用植物组织培养技术，实现进口珍稀热植的标准化、规模化生产。锦化龟背竹、鹿角蕨等特色品种，正从小众“潮玩”走向大众家庭，呈现出生产者与受众双向扩容的发展势头。

社交平台上，植友群分享养护心得、直播间“手速抢货”，催生出以热植为纽带的文化生活圈。这股热度也迅速拉动了产业链的“美学升级”——从设计感手工陶盆到智能养护系统，从微景观组合到定制化造景服务，行业正从单株售卖向融合花器、创意周边、造景设计与养护托管的一体化服务快速转型，不断催生新的消费增长点。

广州已构建起从种苗研发、组培扩繁到规模化成品产出的完整产业带，花卉产业规模超370亿元。不仅如此，广州已建成全国最大的盆栽花卉交易枢纽。仅蝴蝶兰一个单品，广东省产量占全国50%以上，而广州拥有国内最完整的生产集群和产业链条——全国每十盆蝴蝶兰，就有一盆来自广州。

文、图｜记者 许悦 通讯员 穗农宣
译｜黄健新
英文审校｜曾敏