The 15th Shenzhen Cartoon and Animation Festival opened at the Shenzhen Convention and Exhibition Center in Futian District on July 24th. Running for three days, the event blends traditional Chinese-style aesthetics with contemporary ACG (Animation, Comics, and Games) trends. It brings together animation industry professionals, creators and young enthusiasts from across the country, presenting a comprehensive celebration of Chinese-style ACG culture that combines cultural promotion, industry exchange and trendy consumption.

Featuring a rich and diverse program, the festival offers visitors an immersive experience of ACG culture. Its two headline competitions, the Cosplay Awards Ceremony and the traditional Chinese-style talent competition, are complemented by five featured programs, including an ACG concert, an anime-themed parade, guest meet-and-greets and autograph signings, interactions with original illustrators, and indie game demos. Nearly 100 prominent industry guests gathered at the event, including renowned voice actors Yang Zai, Wen Sen and Liyuu, as well as a number of popular cosplayers. Through close interaction with fans, they showcased the youthful appeal of traditional Chinese-style ACG culture.

The popular mascot IP "Greater Bay Chicken," associated with the 15th National Games, also made an appearance. Its roving appearances and photo opportunities added a distinctive Greater Bay Area flavor to the festival. The festival has also partnered with trendy-toy IP platforms to develop exclusive merchandise, while inviting dozens of young independent designers to exhibit their work and exchange ideas. Preliminary rounds of its competitions have also been held in commercial districts. By integrating culture with commerce, the festival is helping stimulate the nighttime economy and specialty consumption, creating a mutually reinforcing relationship between cultural development and commercial activity.

国风新韵燃动鹏城 第十五届深圳动漫节开幕

7月24日，第十五届深圳动漫节在深圳福田会展中心正式举办。本次活动为期三天，深度融合传统国风美学与当代二次元潮流，汇聚全国动漫行业从业者、创作者及青年爱好者，打造集文化传播、产业交流、潮流消费于一体的综合性国风次元文化盛会。

本次动漫节内容丰富、活动多元，构建了沉浸式次元文化体验场景。活动设置COSPLAY荣誉盛典、国风才艺大赛两大核心赛事，搭配二次元音乐会、动漫主题巡游、嘉宾签售见面会、原创画师互动、独立游戏体验五大特色板块。羊仔、文森、Liyuu等知名配音演员，以及多位人气Coser在内的近百位行业重磅嘉宾齐聚现场，与广大粉丝近距离互动交流，尽显国风次元文化的青春魅力。

此外，第十五届全运会热门吉祥物IP“大湾鸡”亮相活动现场，通过巡场、合影互动等形式，为盛会融入鲜明的大湾区地域特色。本届动漫节还联动潮玩IP平台开发专属周边，邀请数十位青年原创设计师参展交流，并走进商圈开展海选赛事活动，以文商融合模式激活夜间经济与特色消费，形成文化与商业双向赋能的良好格局。

文、图、视频 | 记者 王磊 温泽广 实习生 成泰戈
译 | 郑奕玲
审 | 曾敏