The 22nd China (Shenzhen) International Cultural Industries Fair(ICIF) will be held from May 21st to 25th at the Shenzhen World Exhibition & Convention Center. As China's "No. 1 Cultural Fair," the ICIF has served as Guangdong's cultural calling card to the world since its inception. Guangdong accounts for about two-fifths of China's total foreign cultural trade. Every popular TV drama produced in Guangdong, every cultural and creative product exported overseas, and every transnational cultural exchange is a heartfelt invitation from Guangdong to the world.

In recent days, the Guangdong-produced film "Dear You" has been enjoying both box office success and widespread acclaim, becoming a phenomenal hit. Such a small-scale yet refined piece of art thrives in the rich soil of Guangdong's cultural scene.

This year marks the first anniversary of the launch of Guangdong's "policy package" for the cultural industry. The Guangdong delegation will showcase how the policies have been implemented on the ground. The exhibition area is divided into several sections: cultural creativity, online audiovisual, animation, games, e-sports, trendy toys, film, publishing, performing arts, cultural technology, news media, and cultural equipment manufacturing—transforming traditional product displays into experiential scenes.

Among the Guangdong delegation, products such as the 360-degree action camera launched by Insta360, Unilumin's LED screen, RayNeo's AR glasses, Bambu Lab's 3D printer, Shokz's bone conduction headphones, exoskeleton robots, and brain-computer interfaces will be showcased. A variety of intangible cultural heritage performances from multiple ethnic groups will be presented, including Chaozhou embroidery, She calligraphy, and Kashgar(Xinjiang) songs and dances, along with other traditional folk arts, showcasing the charm of diverse ethnic cultures.

Source:PEARL

第二十二届中国（深圳）国际文化产业博览交易会下周四开幕

第二十二届中国（深圳）国际文化产业博览交易会将于5月21日-25日在深圳国际会展中心举行。作为“中国文化产业第一展”，文博会自诞生起，便是广东递向世界的文化名片。广东对外文化贸易规模约占全国2/5，每一部走红的粤产剧集、每一件出海的文创产品、每一次跨国的文化交流，都是广东向世界发出的诚挚邀约。

连日来，粤产影视佳作《给阿嬷的情书》热映，成为票房和口碑双丰收的现象级作品。这样小而美的文艺精品，成长于广东文化发展的沃土。

今年是广东文化产业“政策包”推出一周年，广东展团将全方位展现政策落地成效。展区被划分为文化创意、网络视听、动漫游戏电竞潮玩、影视出版演艺、文化科技、新闻媒体、文化装备制造几大板块，将传统“产品陈列”升级为“场景体验”。

此次广东展团中，影石创新全景运动相机、洲明科技LED大屏、雷鸟AR眼镜、拓竹3D打印机、韶音骨传导耳机、外骨骼机器人、脑机接口等产品纷纷登场。多民族非遗展演精彩纷呈，潮绣、潮瓷、畲族书法、英歌舞、青狮、畲族山歌、隆林民族服装秀、新疆喀什歌舞轮番上演，汇聚民族文化魅力。　　

文｜记者 林园
翻译｜黄健新
英文审校| 盛嘉