On May 4th, the third phase of the 139th China Import and Export Fair (Canton Fair) was underway in Guangzhou. Centered on the theme of "Better Life," the Pet Products zone brought together a group of Chinese companies, including Hangzhou Tianyuan Pet Products Co., Ltd. and Guangdong Boyu Group Co., Ltd., to showcase their latest achievements in smart technology, brand building, and eco-friendly innovation. According to the 2026 China Pet Industry White Paper, China's urban pet consumption market reached 312.6 billion yuan in 2025 and is expected to grow to 405 billion yuan by 2028, reflecting a trend in which the growth in pet numbers is slowing while spending is accelerating. Amid structural changes in the global pet economy, Chinese enterprises are expanding into untapped overseas opportunities through technological innovation and green concepts.

Smart devices have become a highlight of the exhibition area. The smart cat litter box developed by Hangzhou Tianyuan can be controlled remotely via a mobile phone, attracting overseas buyers from Europe, the United States, Japan, and other markets. "Electronic litter boxes free pet owners' hands while keeping things clean and hygienic, so customers like them very much," Zhu Guohao, the company's foreign trade manager, told reporters. The company reportedly set up its pet industry R&D team as early as 2008. Today, it operates factories in China, Cambodia, Vietnam, and the United States, giving it full-chain supply capabilities from design and R&D to manufacturing.

As consumers become more environmentally conscious, "sustainable pet care" is emerging as a new selling point for pet products. At the booth of Jiangsu Zhenghao Pet Products Co., Ltd., booth representative Shi Zhibo demonstrated a smart deodorizing mixed cat litter, whose natural activated carbon and bio-enzyme technology instantly absorbed pungent odors. "This product is tailored for people who pursue sustainable pet care. Two European companies have already signed trial orders worth more than 200,000 U.S.dollars," Shi said. He believes that China's pet products industry already accounts for a relatively large share of the global market and is becoming less dependent on any single market year by year. "In the future, products will place greater emphasis on practicality and innovation," he said.

广交会上的“它经济”出海：中国宠物用品“智绿双驱”闯蓝海

5月4日，第139届中国进出口商品交易会（广交会）第三期正在广州举行。宠物用品展区聚焦“美好生活”主题，汇聚了杭州天元宠物、广东博宇等一批中国企业，集中呈现智能化、品牌化与环保化创新成果。据《2026年中国宠物行业白皮书》，2025年我国城镇宠物消费市场规模已达3126亿元，预计2028年将达4050亿元，呈现“数量减速、消费加速”特征。面对全球宠物经济结构性变化，中国企业正凭借技术创新与绿色理念驶向出海新蓝海。

智能化设备成为展区亮点。杭州天元宠物的智能猫砂盆可通过手机远程操控，吸引着来自欧洲、美国、日本等海外的采购商。公司外贸经理朱国豪告诉记者：“电子猫砂盆可以解放双手，清洁又卫生，客户很喜欢。”据悉，天元宠物早在2008年就组建了宠物行业研发团队，目前在中国、柬埔寨、越南、美国均建有工厂，实现从设计研发到生产制造的全产业链供货能力。

“绿色养宠”正随着消费者环保意识增强而成为宠物用品的新卖点。江苏正浩宠物用品有限公司展位负责人史志博现场演示了智能除臭混合砂，凭借天然活性炭与生物酶技术，刺鼻异味瞬间被吸附。“这是为‘绿色养宠’人士定制的，两家欧洲企业已签下试订单，金额超20万美元。”史志博判断，中国宠物用品产业在全球市场占比较高，对单一市场依赖逐年递减，“未来产品将更注重实用性和创新性。”

文、图、视频 | 记者 潘亮
译｜郑奕玲
英文审校｜曾敏