On May 2nd, the second day of the May Day holiday, travel enthusiasm across Guangdong continued to rise. According to preliminary estimates, 4A-level and above tourist attractions in the province received 3.942 million visits that day, up 5.2% year-on-year. Fourteen monitored key areas along ancient post roads recorded 578,000 visits, up 4.4%. Thirteen monitored classic red tourism sites received 278,000 visits, up 4.5%. A total of 434,000 visits were made to 100 monitored rural tourism sites and historic villages, up 5.4%. Meanwhile, 80 monitored key public cultural institutions received 224,000 visits, up 4.6%.

During the holiday, Guangdong's cultural and tourism market showcased vibrant growth in the "experience economy." Events such as the Guangdong City Football Super League, Guangdong City Basketball League, and the Guangdong Esports Super League were in full swing. Leveraging the "ticket stub economy," these events seamlessly integrated spectating with consumption, allowing fans to explore an entire city with a single ticket. The Firefly Animation and Game Carnival Guangzhou attracted more than 200,000 young attendees, with its popularity spilling over from exhibition halls into surrounding commercial districts and sparking an immersive ACG-themed celebration. In places such as Deqing County in Zhaoqing, local distinctive cultural resources were leveraged to promote the integration of agriculture, culture and tourism into emerging sectors. Through a series of innovative practices, Guangdong is upgrading its cultural and tourism offerings from sightseeing to immersive experiences, and from"transit tourism" to in-depth travel.

5月2日全省4A级及以上景区接待游客394.2万人次

5月2日，“五一”假期第二天，广东各地出游热度继续攀升。据初步测算，当日全省4A级及以上景区接待游客394.2万人次，同比增长5.2%；纳入监测的14段古驿道沿线重点区域接待57.8万人次，同比增长4.4%；纳入监测的13家红色旅游经典景区接待27.8万人次，同比增长4.5%；100个纳入监测的乡村旅游点和历史古村落迎客43.4万人次，同比增长5.4%；纳入监测的80个重点公共文化机构共接待市民游客22.4万人次，同比增长4.6%。

节日期间，广东文旅市场“体验经济”活力迸发。粤超、粤BA及电竞粤超等赛事火热开展，依托“票根经济”实现观赛与消费无缝衔接，让球迷凭一张票“玩转”一座城；萤火虫动漫游戏嘉年华吸引超20万年轻人奔赴，热度从展馆溢出至商圈，掀起二次元沉浸式狂欢；肇庆德庆等地借势特色文化，推动农文旅融合向新兴领域延伸……广东正通过一系列创新实践，实现文旅从“看风景”到“入场景”、从“过境游”到“深度游”的提质升级。

文丨记者 刘星彤 通讯员 粤文旅宣
翻译丨曾敏
审校丨洪婷