The offline exhibition of the third phase of the 139th China Import and Export Fair (Canton Fair) is being held from May 1st to 5th at the Canton Fair Complex in Guangzhou. Featuring displays of Toys & Children Baby and Maternity, Home Textiles, Stationery, Health & Recreation and other categories, this phase has also introduced a new Functional and Technical Fabrics Zone, providing an efficient trade matchmaking platform for global buyers.

As China's footwear fashion capital, Guangzhou boasts a mature and well-developed footwear industry chain. Global International Trade Centre (Buyun Tiandi), a leading player in the Zhanxi shoes market, is a pilot market under Guangzhou's market procurement trade cluster expansion program. Home to more than 2,000 well-known footwear and footwear material manufacturers across China, the centre integrates R&D of finished footwear and footwear materials, foreign trade and domestic sales. It mainly deals in mid- to high-end fashion footwear and a wide range of specialized shoe materials, with business reaching Southeast Asia, Europe, the Americas and other markets.

Driven by technological innovation, Guangzhou's footwear enterprises are accelerating their transformation and upgrading, shifting from OEM-led overseas expansion to brand globalization, and from mass production to customized design. Guangzhou Fadema Imports and Exports Co., Ltd, for example, focuses on the R&D and production of casual and outdoor shoes, combining functionality with environmental sustainability. Its cost-effective products have gained wide recognition in overseas markets. Guangzhou Ouchen Trade Co., Ltd, meanwhile, focuses on integrating the footwear foreign trade supply chain, connecting upstream and downstream enterprises to provide global buyers with one-stop footwear sourcing solutions.

At the Canton Fair, Guangzhou Kodes Leather Limited presented its women's handbag collection, "Bamboo Charm of the East." According to a company representative, the team has used patented technology to soften bamboo and make it freely moldable, opening up a new application for bamboo in the bags and luggage sector. An aluminum-magnesium alloy trolley suitcase made by Guangdong Leaves King Bag Industry Co., Ltd incorporates the concept of green sustainability throughout its design. A company representative said, "Overseas markets are seeing growing demand for eco-friendly and durable luggage. This suitcase is designed to set a trend. A suitcase that lasts longer and does not need to be replaced is, in itself, the most practical form of sustainability."

第139届广交会第三期开幕，广州鞋箱包等时尚方阵组团亮相

第139届广交会第三期线下展于5月1日至5日在广州中国进出口商品交易会展馆举行，集中展示玩具与孕婴童、家纺、文具、健康休闲等，并新设功能与科技面料专区，为全球客商搭建高效贸易对接平台。

广州作为“中国鞋业时尚之都”，拥有成熟完备的鞋业产业链生态。站西鞋业商圈龙头企业环球国际商贸中心（步云天地）是广州市场采购贸易集聚区拓展试点市场，汇聚2000多家国内知名鞋业及鞋材厂商，集成品鞋与鞋材研发、外贸、内销于一体，主营中高档时尚鞋款及各类专业鞋材，业务辐射东南亚、欧洲、美洲等地区。

在技术创新驱动下，广州鞋企加速转型升级，从“代工出海”迈向“品牌全球化”，从“批量生产”转向“个性化设计”。如法蒂玛专注于休闲鞋与户外鞋研发生产，注重功能性与环保性结合，凭借高性价比获得海外市场广泛认可；欧呈贸易则聚焦鞋类外贸供应链整合，联动上下游企业，为全球客商提供一站式鞋类采购解决方案。

广交会上，珂迪兹皮具带来了“竹韵东方”系列女包。相关负责人介绍，团队通过专利技术使竹材柔软化、随心可塑，开创了竹材在箱包领域的全新应用。叶子王的铝镁合金拉杆箱则将绿色可持续理念贯穿设计全程。企业相关负责人表示：“海外市场对绿色耐用箱包需求越来越大，这款箱子的设计引领趋势，耐用不换箱，本身就是最实在的环保。”

文、图｜记者 孙绮曼
译｜郑奕玲
英文审校｜曾敏