As the "Capital of Toys and Gifts in China," Chenghai District of Shantou City is the largest and most well-equipped production and trade base for the toy industry in China, with the highest market share. In an area of less than 400 square kilometers, approximately 64,000 toy sector entities have clustered together for development. They produce more than 50% of China's plastic toys and about one-third of the world's plastic toys, with their products reaching approximately 60% of children worldwide. Chenghai's smart manufacturing is leading the way in the global toy market.

The 1688 Chenghai Toy Sourcing Center is a multi-story complex spanning more than 10,000 square meters. It has partnered with over 1,000 direct-from-factory toy manufacturers in Chenghai, covering all categories, including educational and early-learning toys, building blocks, remote-controlled toys, designer toy blind boxes, IP figurines, plush toys, baby and toddler toys, and models. The center regularly stocks over 6,000 best-selling products, serving as a comprehensive toy sourcing platform integrating warehousing, product selection, and cultural tourism.

These toy complexes are not only a "toy paradise" for local families and tourists, but also a key hub where domestic and overseas buyers secure orders. "Our foot traffic started increasing in February, peaking during the Chinese New Year holiday. Besides a large number of tourists, many domestic and international buyers made special trips here," said Li Chao, Deputy General Manager of the 1688 Chenghai Toy Sourcing Center.

"Most international buyers particularly love our toys with Chinese cultural elements, showing great appreciation for products that incorporate Chaoshan characteristics and China-chic culture," Li noted. "Moreover, they are also amazed by our AI toys. Many did not expect Chenghai's innovation capability, R&D strength, and product quality to have reached such a high level, and they speak highly of our creativity."

春节打卡汕头玩具！“好玩广货”畅销全球

作为“中国玩具礼品之都”，汕头澄海是国内玩具产业配套最完善、规模最大、市场占有率最高的生产和贸易基地，不足400平方公里的土地上，约6.4万个玩具生产经营单位“抱团发展”，产出了全国超50%、全球约三分之一的塑料玩具产品，受众儿童约占全世界60%，以“澄海智造”领跑全球玩具赛道。

蜂鸟1688澄海玩具选品中心是超万平方米的多层综合体，目前已合作超1000家澄海源头玩具厂商，涵盖益智早教、积木、遥控、潮玩盲盒、IP手办、毛绒、婴童玩具、模型等全品类，常备超6000款爆款热销品，是集仓储、选品、文旅融合于一体的综合性玩具选品平台。

这些玩具综合体不仅是本地家庭、外地游客遛娃打卡的“玩具天堂”，更是海内外客商抢抓订单的前沿阵地。“从2月开始我们的人流越来越多，春节期间更是达到顶峰。除了大量游客之外，也有不少海内外客商专程过来。”蜂鸟1688澄海玩具选品中心副总经理李超告诉记者。

据李超介绍：“大部分海外客商都特别喜欢我们的国风元素玩具，对潮汕特色、国潮文化类的产品认可度特别高。另外，他们对我们的AI科技类玩具也非常惊叹，没想到澄海的创新能力、研发水平和产品品质已经做到这么高的水准，对我们的创造力都赞不绝口。”

文、图 | 记者 蚁璐雅
译 | 魏薇
英文审校 | 曾敏