On December 26th, the first large-scale offline carnival for "Zenless Zone Zero" kicked off in Guangzhou. According to reports, the three-day event is expected to draw over 30,000 visitors, with more than 60% of the visitors traveling from other provinces.

Inside Area D of the Canton Fair Complex, the streets of the in-game city"New Eridu" have been fully recreated. From the familiar video store Random Play to the Godfinger Arcade and the Lumina Square, the virtual world of the game interacts remarkably with the real-life setting of Guangzhou.

The choice of Guangzhou for the 2025 Zenless Zone Zero FES was no coincidence. It was noted that the Waifei Peninsula region, introduced in Zenless Zone Zero Version 2.0, features numerous authentic Cantonese cultural elements and architectural styles that have been widely appreciated by players.

As China's most populous province, Guangdong is home to over 127 million permanent residents and boasts the nation's largest youth population, with roughly 1.65 million university students in Guangzhou alone. This demographic closely aligns with the core audience of gaming culture. The first round of tickets for the 2025 Zenless Zone Zero FES sold out within 30 seconds, with an expected attendance of over 30,000. More than 60% of participants traveled from other provinces, underscoring Guangdong's strong appeal to fans nationwide.

In terms of the industrial ecosystem, Guangdong's game industry accounts for nearly 80% of the national revenue, creating fertile ground for innovation. Guangdong's gaming industry revenue is expected to reach 283.61 billion yuan in 2025, representing 80% of the national total and providing a robust environment for various enterprises to grow and thrive.

Source:PEARL

广州《绝区零》游戏嘉年华3天吸引超3万人次

12月26日，《绝区零》的首场大型线下嘉年华在广州拉开帷幕。据介绍，这场为期3天的盛会预计吸引超过3万人次入场，其中超60%参与者为跨省奔赴。

广交会展馆D区内，游戏中“新艾利都”的街景被完整复刻。从玩家们熟悉的录像店到“金手指”电玩店，再到光映广场，游戏中的虚拟世界与广州的现实空间产生了奇妙的化学反应。

《绝区零》嘉年华选址广州并非偶然。据介绍，在《绝区零》2.0版本推出的“卫非地”区域中，《绝区零》团队植入了大量纯正的“粤式文化”元素与广式建筑风格，这些细节深受玩家喜爱。

广东作为全国人口第一大省，拥有超1.27亿常住人口和全国最庞大的青年群体，仅广州高校学生就达165万人，这与游戏文化的核心受众高度重叠。此次《绝区零》嘉年华首轮门票30秒售罄，预计入场人次突破3万，超60%为省外跨城参与者，充分印证了广东对全国粉丝的强大虹吸力。

在产业生态上，广东游戏产业营收占全国近八成，构成了丰饶的创新土壤。2025年全省游戏产业营收预计达2836.13亿元，占全国八成，为各类企业落地发展提供了丰沃土壤。

文｜记者 刘克洪
图｜记者 曾育文
译｜黄宇洁
英文审校｜赵凡