Some people travel to Shenzhen with tickets to the 2025 Naraka: Bladepoint World Championship Finals, transforming match-watching into a mini-tour that connects commercial districts and city landmarks. Some people go to Yongqing Fangtovisit the scenariosof JX Online 3, searching for the real-world counterpart of the virtual martial arts world amid the arcadebuildings of Xiguan. Others come to Qingyuan for the Game for Peace Country Championship, experiencing the convergence of esports and intangible cultural heritage to the rhythm of the Yao people's long drums. Online, Guangdong-developed games are gaining global fans, while offline, young people are drawn to Guangdong for its esports. Riding the momentum of esports, Lingnan culture has become a popular trend iconamong the young.

Esports consumption has indirectly boosted spending across the entire industrial chainof transportation, accommodation, catering and other sectors.For example, with tickets to the NarakaFest 2025, visitors can enjoy dining discounts in Shenzhen's commercial districts and get combo tickets for scenic attractions. During the Kurofest, 50,000 "Eating in Guangzhou" dining vouchers were issued. Meanwhile, the Asia Game Festival (AGF) turned more than 20 Guangzhou malls into satellite venues, and 11 large-scale ACG exhibitions in the first half of the year attracted 840,000 visitors.

In 2024, Guangzhou's gaming industry revenue exceeded 140 billionyuan, accounting for about 40% of the national market. Across Guangdong, more than 500 esports-related companies have established a complete industry chain from R&D, publishing, to event operations, making the province a fertile ground for esports development.

Source：PEARL

电竞+文旅，解锁广东潮流新玩法

有人手持2025《永劫无间》世界冠军赛总决赛的门票奔赴深圳，让观赛成为串联商圈与地标的微旅行；有人跟随《剑网3》的武侠踪迹走进永庆坊，在西关骑楼间寻找虚拟江湖的现实回响；有人因为《和平精英》村镇赛来到清远，在瑶族长鼓的节奏中感受电竞与非遗的碰撞……线上，广东游戏在全球圈粉；线下，年轻人循着电竞的踪迹而来。岭南韵味也借着电竞的东风，成为年轻人喜爱的潮流符号。

凭《永劫无间》嘉年华门票可解锁深圳商圈美食折扣和景区联票；库洛嘉年华期间，5万张“食在广州”餐饮消费券；AGF亚洲游戏博览会带动广州超20个商场成为分会场，上半年11场大型ACG展会接待观众84万人次……电竞消费间接拉动交通、住宿、餐饮等全链条消费。

2024年，广州的游戏产业营收就超1400亿元，约占全国市场的四成。全省500多家电竞相关企业，串联起从研发、发行到赛事运营的完整产业链条，使这里成为电竞生长的沃土。

文｜记者 陈旭泽
翻译｜柯妃娟
英文审校｜赵凡