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Video | Xutian Village's Cinderella Story: From Rural Backwater to Award-Winning Destination 百千万没白干,真的能赚一百万——博罗徐田村的逆袭之路
来源:羊城晚报-PEARL 作者:古司祺、黎杰文 发表时间:2025-07-05 21:51

You think ancient villages belong in museums? Xutian Village at the foot of Luofu Mountain in Huizhou, Guangdong, is riding the 'comprehensive rural revitalization' express into new era.

Li Lihong, a villager who opened an agritourism homestay in 2011, has witnessed the changes of the village over these years. When she started, somebody said: "How can this rural area even support an agritourism business? You'll go bankrupt in no time!"

But now with the rural revitalization policies, the environment has improved dramatically. More and more tourists are coming, the roads are packed every weekend, and the place is buzzing with visitors. "As for my revenue, during peak season I pull in over 200,000 yuan a month. It's still around 100,000 yuan in slower months," said Li.

Rooted in the countryside, eyes on the world, the wellness-focused homestay cluster "Luofu Mountain·Lanmen Village" in Xutian Village has become a "trophy magnet" at home and abroad. It won the GOLD AWARD at the WORLD HABITAT (2024-2025) , showcasing to the world the boundless potential of China's rural revitalization.

谁说百年古村只能活在博物馆里?罗浮山下的徐田村,正乘着“百千万工程”专列,踏上焕新之路。

据介绍,过去三年徐田村集体收入连年增长,2024年达到121万元,2025年预计突破200万元,村民人均收入年均增长6%,文旅产业带动相关业态增收超10%。

当城里的打工一族还在网上玩梗“泪水打湿猪脚饭,发誓要赚一百万”时,徐田村村民黎丽红已实现了这一小目标:“2011年,我开了当地第一家农家乐。现在乡村振兴,环境搞得很好,越来越多游客。至于我的营业额,旺季时一个月20多万,淡季时一个月10多万。”

“我现在很羡慕这里的村民。我的朋友也说,‘能不能留在这里打工,不走了!’”游客喻利群对兰门田园康养生态旅游区赞不绝口。曾经,徐田村兰门小组是一个空心村,村内178亩的土地处于闲置状态,后来徐田村引入社会资本打造了兰门田园康养生态旅游区,获评为国家3A级旅游景区,每年客流量35万人次,年净收入近2000万元。

其中,景区内的“罗浮山下·兰门村”康养民宿集群堪称国内外奖项“收割机”,今年4月又获得了WORLD HABITAT(2024-2025)世界人居建筑与环境设计大赛金奖,让世界看见中国乡村的美好可能。

文、视频丨古司祺
剪辑丨黎杰文

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