On July 1, Guangdong Cultural and Tourism Center was officially inaugurated in Paris, marking the establishment of a new cultural bridge between Lingnan and Europe along the romantic Seine River. The launch event brought together representatives from Chinese and French government agencies, tourism institutions, business associations, and mainstream media.

Zhang Haomiao, Director of the China National Tourist Office in Paris, praised the initiative as “a model for international promotion of local culture and tourism, injecting strong momentum into China-France people-to-people exchanges.”Jean Louis Baladraud, former Secretary General of the French National Tourism Committee, commented, “Guangdong's diverse tourism resources are highly attractive to French travelers. The Center's localized approach will greatly assist French tourism professionals in designing products and drawing visitors. It's about telling the 'Guangdong story' in a French way.”

Sybille Dubois-Fontaine, Secretary General of the France-China Committee, added, “The timing of this Center's establishment is perfect. It will serve as a vital　for all sectors in France to better understand Guangdong and explore collaboration opportunities. We look forward to co-developing more impactful projects.”

The venue featured strong Lingnan cultural elements, with a highlight being the traditional Cantonese embroidery exhibition. Master Wang Xinyuan, a senior arts and crafts artist and recognized inheritor of the national intangible cultural heritage Guangxiu project, showcased six signature embroidery pieces. These works—spanning themes from animals and bronzeware to Lingnan scenery—blended traditional craftsmanship with modern aesthetics, drawing high praise from French guests and the public alike for their intricate artistry and cultural depth.

On the same day, the Center's official website (www.discoverguangdong.com) was launched, offering information, interactive content, and immersive experiences. The Center also unveiled a series of customized “Authentic Guangdong” travel itineraries, catering to French tourists' growing interest in in-depth cultural experiences, culinary discovery, and personalized travel.

广东文旅海外推广中心巴黎盛启，谱写中法文旅合作新篇章

7月1日，广东文旅海外推广中心在法国巴黎隆重揭牌启用，一座连接岭南与欧洲的文化桥梁，在浪漫的塞纳河畔建成。活动现场汇聚中法政府、文旅机构、商协会及主流媒体代表。

中国驻巴黎旅游办事处主任张郝淼则称该中心是“地方文旅国际传播的典范，将为中法人文交流注入强劲动能”。

法国国家旅游委员会前秘书长Jean Louis Baladraud表示：“广东丰富多元的旅游资源对法国游客极具吸引力，中心的本地化推广将极大便利法国旅游业界设计产品和吸引游客，用法式方法讲懂‘广东故事’。”

法中委员会秘书长Sybille Dubois-Fontaine赞叹道：“中心的成立恰逢其时，它将成为法国各界深入了解广东、发掘合作机遇的重要窗口，我们期待共同策划更多富有成效的项目。”

现场布置融入岭南文化元素，广绣非遗展示成为亮点。国家级非物质文化遗产广绣项目市级代表性传承人、广东省工艺美术大师、正高级工艺美术师王新元携六幅广绣代表作展出，涵盖动物、青铜器与岭南风貌等主题，融合传统技艺与现代美学，令法国嘉宾频频驻足，吸引众多法国民众驻足欣赏，对中国精湛的手工技艺和艺术家的匠心创作赞叹不已。

仪式当天，广东文旅海外推广中心官方网站（www.discoverguangdong.com）同步璀璨上线，集资讯、体验、互动等功能于一体的“云端广东”正式向法国公众和旅游业界敞开大门。中心还发布了深度体验“原味广东”（Authentic Guangdong）系列定制线路，精准契合法国游客对深度文化体验、美食探索和个性化旅行的需求。

文｜记者 刘泳希 王漫琪 驻巴黎特约记者 唐颖岑
图｜驻巴黎特约记者 唐颖岑
视频｜记者 王漫琪 刘泳希 驻巴黎特约记者 唐颖岑