During this year's Dragon Boat Festival, a series of short videos showcasing thrilling dragon boat races lit up outdoor screens in countries such as Singapore, the United Arab Emirates(UAE), the United States, and South Africa. These innovative overseas broadcasts invited global audiences to experience the vibrancy of traditional Chinese culture from Guangdong. Altogether, the campaign attracted more than 4.52 million on-site viewers worldwide.

今年端午，一系列龙舟大赛短视频陆续登陆新加坡、阿联酋、美国、南非等国家的户外大屏，邀请海外民众来广东感受传统文化，这一创新性的全球传播举措，吸引了超452万人次现场驻足观看。

统筹 | 蒋铮
策划 | 赵鹏
文案 | 彭纪宁
出镜 | 曾潇
剪辑 | 黎杰文 曾潇
翻译 | 杨钧雅
英文审校 | 林佳岱