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云上岭南 Lingnan on the Cloud
Upgraded to version 2.0: the 'culture+' multiplier effect unleashes
来源:羊城晚报-云上岭南 作者:黄宙辉、黎存根、詹淑真、何文涛、周巍、刘颖颖、刘畅 发表时间:2024-11-21 21:46

On November 20th, the 2024 Guangdong-Hong Kong-Macao Greater Bay Area (GBA) Cultural Industry Investment Conference opened in Guangzhou, Guangdong Province. This year's event, themed "Leading the Greater Bay Area with Culture and Finance, Empowering Industry and Technology Together," brought together hundreds of institutions and enterprises. Through keynote speeches, major announcements, and project showcases, the conference highlighted the GBA's innovative vitality in cultural industries.


Prominent figures in the cultural industry delivered keynote speeches atthe conference. Huang Zhijian, Chairman of China Publishing Group, emphasized the publishing industry's valueon social, cultural, and economic levels, and its great development potential within the GBA. With geographic advantages and strong financial resources, the GBA has the potential to become a publishing powerhouse, driving Chinese culture "going global." Xu Zhengzhong, Chairman of Bauhinia Culture Group Corp Ltd, shared practical insights into cultural "going global" strategies. He highlighted that the "new three" cultural products—online literature, web dramas, and online games are closely related to the industrial chain advantages and technological advances of the GBA. As long as the resources are integrated in place, they can give birth to new cultural productivity. He praised the conference for creating a high-quality platform that integrates culture with technology and finance, fostering international expansion for cultural enterprises.

The conference unveiled several major outcomes, including a list of 11 key cultural enterprises to invest in the GBA and new cultural investment funds. Eleven enterprises, such as Guangzhou Quwan Network Technology Co., Ltd. and Guangzhou Tec-Do 2.0 Co., Ltd., made the list. These enterprises, leveraging deep "culture + technology" integration, have become leaders in driving the GBA's high-quality cultural industry development and expanding into international markets.

Additionally, Guangdong Technology Financial Group launched the Guangdong digital cultural creative industry investment fund, with a total scale of 2 billion yuan. This fund will focus on sectors such as online culture, cultural consumer terminals, and cultural equipment, aiming to propel technological innovation in the cultural industry and invigorate the GBA's development.

The conference showcased cutting-edge cultural projects, including "Into the Mortal World,""Black Myth: Wukong," and "Humanoid Robot+". Chen Xiaoke, Deputy Sales Director at Leju Robot, stated, "Through exchanges with cultural and tourism enterprises, we hope to explore more business opportunities and scale our operations."

Source: Lingnan on the Cloud

升级2.0版!“文化+”释放倍数向新力

11月20日,2024粤港澳大湾区文化产业投资大会(广东·广州)开幕。本届大会以“文化金融湾区领航,产业科技互促双强”为主题,吸引数百家机构与企业参会,通过主题演讲、重磅发布和项目展示,展现大湾区文化产业的创新活力。

大会邀请了多位行业领袖分享经验。中国出版集团有限公司董事长黄志坚在主题演讲中谈到,出版业兼具社会、文化与经济价值,在粤港澳大湾区发展潜力巨大。他指出,大湾区具备地缘优势和资本实力,可打造出版高地,为中华文化“走出去”提供新动力。紫荆文化集团有限公司董事长许正中则结合实践经验,分享了文化“出海”的新路径。他指出,网文、网剧、网游等“新三样”与大湾区的产业链优势和技术迭代紧密相关,只要资源整合到位,就能催生新的文化生产力。他特别肯定文投大会为文化与科技、金融融合提供了高质量平台,也为文化企业国际化拓展创造了更多可能。

大会还发布了多项重磅成果,包括2024年度粤港澳大湾区文化产业投资重点企业名单和文化产业投资基金等。广州趣丸网络科技有限公司、广州钛动科技股份有限公司等11家企业入选重点企业名单,这些企业通过“文化+科技”的深度融合,积极拓展国际市场,成为大湾区文化产业高质量发展的代表。

与此同时,粤科金融发布了广东数字文化创意产业投资基金,规模达20亿元,将重点围绕网络文化、文化消费终端、文化装备等领域进行投资。该基金旨在推动文化技术迭代升级,为大湾区文化产业发展注入新活力。

大会现场还展示了多项创新文化项目,如《落凡尘》《黑神话:悟空》和“人形机器人+”。乐聚机器人销售副总监陈小科表示:“通过与文旅企业交流,我们有望拓展更多业务合作,把事业做大做强。”

文|羊城晚报记者 黄宙辉 黎存根 詹淑真 何文涛  
图|羊城晚报记者 周巍 刘颖颖 刘畅
译|赵凡
英文审校|林佳岱