On the evening of November 2nd, the 2024 Guangzhou Fashion Week was officially unveiled at the Canton Tower. This event is one of the key annual activities under the "Guangzhou Fashion Release" initiative. Led by Deng Zhaoping, head of the Guangzhou Fashion Association and recipient of China's highest fashion design honor, the "China Fashion Design Top Award," the joint showcase of new collections from Zhonggang's original design brands brought together diverse and trendy designs, embodying the"new forces" of the Greater Bay Area.

During the opening ceremony, the Guangzhou Fashion Association reached strategic cooperation intentions with several organizations, including the Guangdong Textile Association, the leather fair in Italy LINEAPELLE, Yuexiu Zhonggang Leatherware Mall, Italian fashion institution Noziroh, Guangdong Association for Traditional Culture Promotion, Guangzhou Banma Tiaodong Technology Co., Ltd., Yingliu (Guangzhou) Technology Co., Ltd., Guangzhou International Wedding Dress Industry Exhibition, and the Bay Area Gambiered Canton Gauze R&D Center. In the future, all parties will engage in deep cooperation across multiple fields.

The four-day 2024 Guangzhou Fashion Week will successively showcase special releasesfrom various fashion brands, including Xiran, BOY LONDON, the BOY BY BOY Top Ten Showcase from the SYSU International Innovation Valley, and Yuzhu Miao, among others. It will also host the 2024 Fashion Knitting and New Material Technology Forum, and the trend release conference of the leather fair in Italy LINEAPELLE, as part of a series of fashion-themed activities.

Additionally, the event will feature professional selections such as the Top Ten Fashion Designers of the Greater Bay Area, the inaugural Xinghewan Cup Greater Bay Area Supermodel Contest, and the 2nd Annual Bay Area Emerging Star Design Competition, collectively presenting a comprehensive picture of the development of Guangzhou's fashion industry.

As the venue for this Fashion Week, Haizhu District has leveraged the SYSU textile business circle, which is recognized as the largest textile and accessory trading base in China and even the globe, to expand its sectors in fashion design, fashion releases, live-stream e-commerce, and fabric R&D.

On one hand, the focus is on digital empowerment. Haizhu District aims to establish the SYSU business circle as a world-class textile and apparel distribution cluster, so as to promote the digital reconstruction of traditional trading scenarios. Companies such as VIPSHOP, Zhijing Technology, and Kuaizi Technology have begun facilitating the high-quality development of the fashion industry.

On the other hand, the emphasis is on design and research development. Haizhu District has been strengthening collaborations with professional institutions such as Sun Yat-sen University and Guangzhou Academy of Fine Arts to create new research and learning bases, bringing together a group of designers and forming new design industry clusters and brands.

A relevant official from the Haizhu District Bureau of Science, Industry, Commerce, and Information stated that in the future, the district will continue to provide initiatives for talent recruitment, investment promotion, business model enhancements, and industrial upgrades. The aim is to gather headquarter enterprises, fashion brand companies, and renowned domestic and international fashion designers to the core of the fashion industry, nurturing and attracting a batch of companies applying fashion industry big models, so as to build a high-end fashion event brand with international influence.

演绎湾区时尚“向新力”，2024广州时尚周在广州海珠开幕

11月2日晚，2024广州时尚周在广州塔开幕。本次活动是“时尚之都 广州发布”年度重点活动之一。在广州市时尚设计师协会会长、中国时装设计最高荣誉“金顶奖”获得者邓兆萍的带领下，中港原创设计品牌新品联合秀汇聚多元潮流设计，演绎湾区时尚“向新力”。

在开幕式上，广州市时尚设计师协会与广东省纺织协会、LINEAPELLE意大利琳琅沛丽皮革展、越秀·中港皮具城、Noziroh 意大利时尚机构、广东省传统文化促进会、广州斑马跳动科技有限公司、应流（广州）科技有限公司、广州国际婚纱礼服行业展览会、湾区香云纱面料研发中心达成战略合作意向，未来各方将在多个领域展开深度合作。

据了解，为期4天的2024广州时尚周将陆续呈现熙然、BOY LONDON、BOY BY BOY中大国际创新谷中国十佳专场、雨竹苗等多家时尚品牌专场发布，举办2024时尚针织及新材料科技论坛、意大利琳琅沛丽皮革展流行趋势发布会等时尚主题系列活动。

同时举办湾区时尚品牌设计师十杰评选、首届星河湾杯·湾区超模大赛、2024第二届湾区新锐之星设计大赛等专业评选，立体呈现广州时尚产业发展全景。

作为此次时尚周的举办地，近年来，海珠区依托中大纺织商圈作为全国乃至全球最大的纺织面辅料交易基地，扩展时尚设计、时尚发布、直播电商、面料研发等业态。

一方面，聚焦数字赋能。海珠区立足把中大商圈打造成世界级纺织服装流通集群的定位，推动传统交易场景的数字化重构。唯品会、致景科技、筷子科技等企业已开始赋能时尚产业高质量发展。

另一方面，聚焦设计研发。海珠区强化与中山大学、广州美术学院等专业院校合作，打造新的研学产基地，集聚了一批设计师，打造新的设计产业集群和品牌。

海珠区科工商信局相关负责人表示，未来将继续提供人才引进、招商引资、业态提升和产业升级等举措，推动总部企业、时尚品牌企业、国内外知名时尚设计师向时尚产业中心集聚，培育和引入一批时尚产业大模型应用企业，打造具有国际影响力的高端时尚活动品牌。

文｜记者 马思泳 通讯员 海宣
图｜通讯员提供
翻译丨洪婷
英文审校丨林佳岱