On November 1st, the 2024 Greater Bay Area Fashion and Culture Arts Showcasetook center stage on Shangxiajiu Pedestrian Street. Seamlessly blending traditional culture, Lingnan architecture, and modern fashion, the event highlighted the dynamic innovation and unique appeal of Lingnan culture.

At the event, the Greater Bay Area Fashion Industry Association of Guangzhou was officially inaugurated. This association aims to deeply integrate resources across the fashion industry supply chain, optimize the industry's full value chain, foster cross-sector collaborations, and enhance the Greater Bay Area's fashion influence across multiple industries and regions.

The showcase features both fashion shows and static exhibits, structured around three major themes: "Millennium Splendor", "Styles of Han, tang, and Song", and "Liwans' chic". Five prominent local fashion brands presented collections that bridge centuries of cultural heritage, inviting audience to travel through time and experience the rich legacy and vibrant charm of Liwan District.

"MiLlennium Splendor" draws design inspiration from Guangzhou's thousand-year history. Featuring four series-"Millennia of Nanyue", "Dreams of Tang and Song", "National Elegance", and "The Future Is Here" - the collection incLudes 50 original silk garments that embody Guangzhou's enduring grace and heritage.

"Styles of Han, tang, and Song" celebrates the refined aesthetics of China's classical eras. By blending traditional weaving and embroidery techniques with the vibrant colors of Song brocade, it showcases the warmth and depth of Chinese culture through themes like "Golden Era Innocence" and "Embellished Grace".

"Liwans' chic" offers a modern perspective on the beauty of urban life with themes like "Breath of Nature" and "Urban Romanticism, Renaissance". This segment explores the power of nature, Reimagines classic imagery, and unites the past and present in a harmonious celebration of beauty.

"Liwan's fashion industry actually has a solid foundation, yet people often associate it with low-end wholesale markets," said Wang Xue, Chair of the Greater Bay Area Fashion Industry Association of Guangzhou and CEO of Guangzhou Xiangyun Hometown Culture Development Co., Ltd. "We hope that through events like this, businesses can learn from each other and exchange ideas."

Commenting on the future of Liwan's fashion industry, Wang highlighted that Liwan's deep-rooted commercial culture, extensive professional apparel markets, and abundant cultural heritage offer a unique foundation for transformation and growth. "The development of Liwan's fashion industry should incorporate elements like design, branding, and experiential retail. In addition, We need to evolve our sales approaches and foster more collaboration and exchange within the industry."

In recent years, Liwan District has actively promoted integration across culture, tourism, and other sectors under the "Culture + Industries" and "Industries + Culture" initiatives. By fully utilizing Liwan's diverse resources, the district is driving synergies between fashion, Culture, tourism, sports, and technology to build a vibrant cultural tourism brand with a distinct Lingnan character and international appeal.

上下九骑楼街上演时尚秀，2024湾区时尚文化艺术秀开幕

11月1日，“湾区新韵•荔秀霓裳”2024湾区时尚文化艺术秀在上下九步行街亮相。活动巧妙将传统文化、岭南建筑、时装有机融合，充分展现出岭南文化的创新活力与独特魅力。

活动现场，广州市湾区时尚行业协会正式揭牌。据悉，该协会将深度整合时尚产业链上下游资源，优化提升全产业链，促进跨界合作，形成多业态、跨区域的影响力，推动湾区时尚产业融合发展。

本次时尚文化艺术周由时尚秀和静态展组成，分为“千年锦绣”“汉唐宋韵”“丽湾风尚”三大主题。五大本土时尚品牌集体发力，让服饰成为跨越千年的文化载体，引领观众穿越时光，领略荔湾古今的深厚底蕴与璀璨风采。

“千年锦绣”从广州这座千年古城中汲取设计灵感，通过“南越千年”“梦回唐宋”“国韵新风”“未来已来”四大系列，共计50套香云纱原创服装，展现广州的千年风华。

“汉唐宋韵”以“盛世童颜”“锦上添花”结合传统织绣与非遗技艺，巧妙融合宋锦绚丽色彩与现代设计，传递中华文化的温润。

“丽湾风尚”通过“自然之息”“城市浪漫主义，文艺复兴”走秀主题，以时尚视角探讨现代生活，深入挖掘自然力量，重塑经典影像与元素，展现过去与现在的美好交融。

“荔湾时尚产业其实有丰厚的产业基础，但是给人的印象是批发走量、低端的。希望通过时尚活动，企业之间有一个学习、交流的机会。”广州市湾区时尚行业协会相关负责人、广州香云故里文化发展有限公司董事长王雪说道。

对于荔湾时尚产业的发展，王雪认为，荔湾有浓厚的商业文化基础，有大型的服装批发专业市场，有丰富的非遗资源，荔湾时尚产业转型升级发展可以融入上述元素。“荔湾时尚产业发展之路未来需要走向集设计、品牌、体验等于一体的产业升级。此外，销售方式需要改变，行业之间也需要加强互动、交流。”

近年来，荔湾区深入推进“文旅+百业”“百业+文旅”，充分挖掘荔湾的丰富资源，推动时尚与文化、旅游、体育、科技等多领域的深度融合与协同发展，塑造“最广州”“最岭南”“国际范”的文旅城市形象。

文｜记者 马思泳 通讯员 荔宣
图｜记者 陈秋明
翻译｜赵凡
英文审校｜林佳岱