In Guangzhou, it is a long-standing tradition for families to visit the flower street before the Lunar New Year. In the annual market selling Spring Festival flowers, colorful blossoms are in full bloom and crowds buzz with excitement. As the Year of the Dragon approaches, preparations for the sale of Spring Festival flowers are already in full swing, with prices for popular flowers seeing a year-on-year increase of 10% to 30%.

In 2024, Guangzhou is set to host an even grander and more festive Spring Festival flower market. The flower markets in different districts of Guangzhou will be open for varying durations during the Spring Festival. The flower market in Zengcheng District will be the earliest to open on January 31st and will remain open for 10 days until February 9th. The flower market in Conghua District will start on February 3rd and last seven days. The flower markets in Tianhe and Baiyun Districts have extended their duration from the previous three days to six days, which is the longest period in recent years. On the other hand, the flower markets in other districts of Guangzhou will be held for four to six days.

According to the available information from each district, the upcoming Spring Festival Flower Market is expected to be larger in scale this year. For instance, the Huazhi Flower Market, located in Haizhu District, will feature 400 stalls. The flower market in Tianhe District will expand from one circle to two circles, with a capacity of 362 stalls. Huadu District is planning to have around 300 exhibition stalls, which is an increase of over 100 compared to last year. Similarly, the flower markets in Liwan District, Baiyun District, and Zengcheng District will each have more than 300 stalls.

Moreover, the flower market in the Year of the Dragon is expected to have a stronger festive atmosphere.

In the Yuexiu District, the Xihu Flower Market will further showcase its century-old brand, which has been instrumental in preserving the traditional Lingnan folk culture and advocating for the national intangible cultural heritage of "Flower Street".

The Liwan District is set to bring back the traditional Spring Festival flower market on Liwan Road, while also introducing the Guangzhou Waterborne Flower Market in the Lizhiwan area. This new addition will provide citizens with an opportunity to engage in waterborne transactions and experience the joy that comes with it.

As the only riverside flower market in Guangzhou, the Binjiang Flower Market is the main venue of the Haizhu District that emphasizes both heritage and innovation. It will invite 20 inheritors of intangible cultural heritage to showcase their skills, and traditional programs such as Cantonese music and opera performances, as well as Hanfu parades, will continue to be featured.

Tianhe District will hold a simultaneous flower market carnival featuring the exhibition of intangible cultural heritage and creative cultural projects, as well as literary and artistic performances. Additionally, rare and precious flowers from the South China National Botanical Garden will make their first appearance at the Tianhe Spring Festival Flower Market.

Panyu District will highlight the characteristics of Water Town and the local traditional culture. They will invite inheritors of traditional dragon boat craftsmanship to display their works and arrange activities such as lion dances, lucky bag giveaways, and live calligraphy demonstrations.

Huadu District will further enrich the cultural connotation of "Flower Street" by focusing on local traditional folk culture and the latest national trends.

Zengcheng District will organize a Hanfu parade, as well as traditional folk performances such as dragon dances and flying phoenixes.

The upcoming Spring Festival flower markets will not only embrace traditional activities but also incorporate futuristic technology. For instance, in Baiyun District, a dragon-shaped aircraft will soar through the sky over the main venue at Wanda Plaza, accompanied by mesmerizing lighting and music. This will provide a stunning visual display for the public to celebrate the New Year. Additionally, Huangpu District's Spring Festival Flower Market will launch an online mini-program that will offer flower market guides, convenient services, interactive Spring Festival activities, and a virtual tour of Huangpu. By doing so, citizens can enjoy a lively Spring Festival atmosphere even online.

Source:Yangcheng Evening News

迎春花市——一场广州人民的嘉年华

在广州，年前一家老小“行花街”是传统。一年一度的迎春花市繁花似锦、人海如潮,热闹非凡。随着龙年新春脚步渐近，年花销售早早进入“预热”阶段，热销花价格同比上涨10%-30%。

今年广州将迎来时间更长、规模更大、年味更浓的迎春花市。从时间来看，增城区迎春花市开市最早、持续时间最长，将从1月31日开到2月9日，共计10天；其次为从化区迎春花市，从2月3日至9日，为期7天；天河区、白云区迎春花市由以往的3天延至6天，算得上本区近年来最久；其余各区迎春花市举办时间从4天到6天不等。

从规模来看，各区发布信息显示，今年迎春花市的规模普遍扩大。其中，海珠区花市设置档位数400个；天河区花市范围从1圈扩展到2圈，共有362个档位；花都区花市规划展销档位约300个，比去年增加100多个；荔湾区、白云区、增城区花市档位也均超过300个。

同时，可以期待的是，龙年迎春花市将更加富有“年味”——

越秀西湖花市将突出百年花市品牌，传承岭南传统民俗文化，弘扬国家级非遗“行花街”；

荔湾区传统迎春花市重回荔湾路，同时广州水上花市也将在荔枝湾片区亮相，市民可体验水上交易的乐趣；

作为广州唯一的江畔花市，海珠花市主会场滨江花市注重传承和创新，邀请20位非遗传承人现场展示技艺，粤曲粤剧展演、汉服巡游等传统节目持续推出；

天河区同步举行花市嘉年华，包括非遗和文创项目展示、文艺展演等，还有首次现身天河迎春花市的华南国家植物园珍稀名贵花卉展示；

番禺区将展示番禺水乡特色和本地传统文化，邀请区传统龙舟工艺传承人展示作品，并安排舞狮、送福袋、书法家现场送春联等活动；

花都区将围绕花都特色民俗文化和新国潮，进一步丰富“行花街”的文化内涵；

增城区将举办汉服巡游活动，以及舞龙、飞天凤凰等传统民俗节目表演……

除了延续传统，今年的迎春花市还将体现未来科技感。其中，白云区将制作龙形飞行器在主会场白云万达广场上空腾飞，结合现场灯光和音乐，给市民群众带来一场强烈的新年视觉盛宴；黄埔区迎春花市将开启线上小程序，包含花市指南、便民服务、新春互动及云游黄埔四大功能模块，让市民在线上也能感受浓浓“年味”。

文｜记者 马思泳 孙牧 符畅 李春炜 冷霜 徐振天 马灿
译｜陈萱