Art and Culture | China Chic is not only aboutcultural consumption and fashion, but also represents the overall improvement of Chinese brands in design, culture and technology in the global market, behind which is the embodiment of cultural confidence. HEA, a China Chic brand born in Foshan, Guangdong Province, is notable for featuring awakening lion elements in its clothing. With more than 200 shops in China, it is the cultural identification of Chinese youngsterswith the essence of the awakening lion that has made the HEA brand popular.

Next, HEA plans to venture into the U.S. and Japanese markets, allowing Lingnan intangible cultural heritage to go global with the help of trendy brand.#artandculture #ChinaChic #TrendyBrand #awakeninglion

新国潮热不仅是消费文化和产品风尚，更代表着中国品牌在设计、文化与技术上的全球市场的全面跃升，这背后更是文化自信和文化自觉的体现。诞生于广东佛山的国潮服饰品牌HEA，因在服饰中嵌入岭南非遗醒狮元素而引人注目。截至目前，HEA在中国已有门店200余家。HEA品牌能够火热的背后，正是中国青年对于醒狮文化所蕴含的精气神的文化内涵认同。

接下来，HEA将进军美国和日本市场，让岭南非遗文化借力潮流的“春风”走向世界。