World of Frozen, the global pioneer and largest "Frozen" themed park, celebrated its grand opening at Hong Kong Disneyland with a spectacular ceremony.

World of Frozen brings one of Disney's most beloved animated Ips, the movie "Frozen, " into reality. The park has created a wondrous world eagerly anticipated by fans worldwide. This new attraction officially opened its gates to global visitors on November 20, 2023, at 11:30 AM.

Realizing "Dream of Becoming Elsa"

The creation of World of Frozen began seven years ago with a sketch by Michel Den Dulk, Walt Disney Imagineering Executive Creative Director. Utilizing real Norwegian landscapes and architecture, coupled with top-notch technology and expertise, the park transforms scenes from the globally acclaimed "Frozen" movie into a new tourist destination and popular photo spot.

The grand celebration took place at Arendelle Harbor within World of Frozen. Accompanied by the Royal Arendelle Choir's live performance of the "Frozen" theme, guests were led into Arendelle. Elsa showcased her ice magic, summoning adorable Olaf, while Queen Anna announced the imminent opening of Arendelle's gates. Guests found themselves beneath Arendelle's dreamy starry sky, enjoying a spectacular drone-themed light show alongside Arendelle residents.

Robert Iger, CEO of The Walt Disney Company, expressed in his speech at the event that "Frozen" is one of Disney's most successful brands, a testament to Disney's storytelling prowess - the cornerstone of the company's past 100 years. Looking forward to the next 100 years, Disney will continue leveraging its storytelling expertise to fuel the creativity of theme parks.

Lasting appeal of the IP

2023 marks the 10th anniversary of the release of the movie "Frozen. " The unveiling of the World of Frozen Hong Kong Disneyland during this milestone adds significance to the park, completing the ensemble of eight distinct themed areas.

The data reveals that the film "Frozen," released in 2013, and its sequel "Frozen 2" garnered global box office earnings exceeding 1.284 billion dollars and 1.45 billion dollars, respectively. "Frozen" stands out as one of the most profitable Ips worldwide. The franchise's diverse range of derivative products, including games, stage plays, and toys, among others, has achieved revenue surpassing an impressive 10 billion dollars.

Peter Gao, Director of Business Development at Hong Kong Disneyland, revealed that during this summer and the National Day holiday, the number of Guangdong visitors to Hong Kong Disneyland exceeded the same period in 2019. Gao emphasized that World of Frozen not only faithfully reproduces the movie's architecture but also provides an immersive amusement experience, complete with exclusive IP-themed food and merchandise. Gao believes that, leveraging HKSAR's unique location advantages, the new project not only brings promising market prospects but also holds significant importance for the region’s entire tourism market.

Source: Yangcheng Evening News

全球首个《冰雪奇缘》主题园区亮相香港迪士尼乐园度假区

全球首个及最大型《冰雪奇缘》主题园区——魔雪奇缘世界近日在香港迪士尼乐园举行盛大庆典活动。

魔雪奇缘世界将最受欢迎的迪士尼动画IP之一——电影《冰雪奇缘》搬进现实，创造了备受全球粉丝期待的奇妙世界，一个全新的旅游胜地及热门打卡点，这一全新园区于2023年11月20日上午11:30正式向全球游客开放。

将“艾莎梦”变为现实

魔雪奇缘世界的构思始于华特迪士尼幻想工程执行创意总监邓杜文七年前的一张草图，由世界级团队参照挪威的现实环境和建筑，并运用专业知识配合顶尖科技，将电影《冰雪奇缘》搬进现实，呈现出一个全新的旅游胜地，再现了风靡全球的《冰雪奇缘》电影场景面貌。

当晚的盛典活动在魔雪奇缘世界内的阿伦黛尔港举行，随着阿伦黛尔皇家歌咏团现场演唱《冰雪奇缘》主题组曲，宾客被引领进入阿伦黛尔。紧接着，艾莎现场施展冰雪魔法，召唤可爱的雪宝现身，安娜女王宣布阿伦黛尔大门即将打开，宾客置身阿伦黛尔的梦幻星空之下，与阿伦黛尔居民一同欣赏了精彩绝伦的无人机主题灯光表演。

华特迪士尼公司行政总裁罗伯特·艾格在现场致辞中表示，《冰雪奇缘》是迪士尼史上最成功的品牌之一，这足以证明迪士尼拥有出色的“说故事”能力，而这正是华特迪士尼公司过去100年的基石，展望未来的100年，也将继续善用“说故事”这一专长来发挥主题乐园的创意。

IP吸引力持续发酵

2023年是电影《冰雪奇缘》上映10周年，魔雪奇缘世界主题园区在此时亮相香港迪士尼乐园度假区，让整个乐园“凑齐”八个不同的主题园区，可谓别具意义。

资料显示，2013年上映的电影《冰雪奇缘》及其后推出的《冰雪奇缘2》在全球分别斩获超过12.84亿美元及14.5亿美元的票房，《冰雪奇缘》更是全球最赚钱的IP之一，所开发的游戏、舞台剧、玩具等衍生品实现了超百亿美元的收入。

香港迪士尼乐园业务发展总监高锐表示，今年暑期和国庆假期，到访香港迪士尼的广东游客数量均超过2019年同期。他直言，魔雪奇缘世界不仅还原了电影中的建筑，打造了沉浸式的游乐体验，更有许多融入专属IP元素的美食和周边衍生品等，因而具有很强的IP吸引力。高锐认为，在香港独特的区位优势下，新项目不仅带来了可期的市场前景，且对于整个香港的旅游市场都有重要意义。

文、视频拍摄、剪辑丨记者 刘星彤
图丨乐园提供
翻译丨刘佳慧
责编丨古司祺
校对丨赵丹丹