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Shenzhen: Bustling Commercial Districts Boost Holiday Consumption
来源:羊城晚报 云上岭南 作者:沈婷婷 发表时间:2023-10-03 20:51

During the Mid-Autumn Festival and National Day holiday, various discounts and promotions are offered in Shenzhen's commercial areas, accompanied by a variety of fun activities, creating a strong atmosphere of consumption: Restaurants are crowded with long queues, and major shopping districts are full of tourists……

The Central Street of One Avenue on Shenzhen Festival Avenue is bustling with people. Here, a five-day long "Futian Debut Carnival" is taking place, attracting many art and trend influencers and brands covering art peripherals, coffee, craft desserts, and other areas.

In the coffee area, many consumers are taking photos and shopping. Mr. Chen, a black coffee enthusiast, said, "'This is truly a shopping carnival in Futian. The event was very lively, and I bought many interesting things. It was a fruitful experience."

"The shopping malls in Shenzhen are great to explore. We specifically come from Hong Kong to buy phones," said a tourist from Hong Kong at the Yitian Holiday Plaza in Shenzhen, "The mall's tech-themed installations create an immersive experience and provide a unique interactive experience that feels very novel."

During the holiday season, Shenzhen Yitian Holiday Plaza launched the Super Mate Pavilion National Day Roadshow, attracting many technology enthusiasts to participate, including many Hong Kong citizens. The event was very lively. The relevant person in charge introduced that Shenzhen Super Mate Pavilion attracted many consumers to come one after another, actively participating in interactive activities and experiencing the new Huawei Mate60 series. At the scene, there was also a simultaneous traditional Chinese performance, with dancers dressed in green costumes performing traditional Chinese dances, attracting nearby tourists to watch.

Since the beginning of this year, Shenzhen has witnessed a strong recovery in consumption. The total retail sales of consumer goods in the city reached 500.02 billion yuan in the first half of the year, an increase of 11.5% year-on-year.

深圳:商圈人气旺 搅热长假消费活力

餐厅大排长龙、各大商圈游客扎堆……中秋、国庆假期,深圳商圈推出多种优惠活动,配合开展丰富多彩的趣味活动,营造出浓浓的消费氛围。

深圳节日大道One Avenue卓悦中心中央大街人头攒动,这里正在举行持续5天的“福田首店嘉年华”,现场吸引诸多艺术、潮流主理人,涵盖艺术周边、咖啡品牌、甜品精酿等品牌。

在潮玩青年咖啡区,不少消费者打卡扫货。黑咖啡爱好者陈先生表示:“这里真的是福田购物嘉年华,活动办得很热闹,我买了不少有意思的东西,收获满满。”

“深圳的商圈很好逛,我们专门从香港过来买手机。”在深圳益田假日广场,一名来自香港的游客表示,“商场科技感十足的场景装置让他们身临其境,感受到了从未有过的互动体验,很新鲜。”

深圳益田假日广场在假期期间启动了超级Mate馆国庆路演活动,吸引了众多科技爱好者参与,其中包括不少香港市民,活动场面十分火爆。相关负责人介绍,深圳超级Mate馆吸引众多消费者接踵而至,纷纷参与互动环节,体验华为Mate60系列新品。现场还同步开展了古风表演活动,身穿青色服装的舞者演绎古风舞蹈,吸引周边游客驻足,热闹非凡。

今年以来,深圳消费复苏强劲,上半年全市社会消费品零售总额达5000.02亿元,同比增长11.5%。

文、图 | 记者 沈婷婷
译 | 白心怡