The China (Guangdong) International Tourism Industry Expo concluded in Guangzhou on September 17th.
The exhibition area of this travel expo is about 30,000 square meters with 1,500 standard booths. It includes three main theme pavilions: the International Culture and Tourism Pavilion, the Culture and Tourism Integration Pavilion, and the Culture and Tourism Consumption Experience Pavilion. There are about 3,000 exhibitors from more than 50 countries and regions, including 30 institutions from different provinces, cities and districts (21 from Guangdong). According to preliminary statistics, it has attracted nearly 40,000 visitors.
The current tourism expo presents the following characteristics:
01 Deepens International Culture and Tourism Exchange and Cooperation
Ras Al Khaimah, one of the seven emirates of the United Arab Emirates, Georgia and other emerging overseas tourist destinations, actively participated in the exhibition. Malta set up an independent image booth in South China for the first time. The booth of the Kingdom of Saudi Arabia showcased the charm of the Middle East. St. Petersburg, Kamchatka Peninsula, Amurskaya Oblast, and Novgorod Oblast of Russia participated in the exhibition in groups well-prepared.
Representatives from countries and regions such as Cuba and Tunisia, as well as officials from 28 consulates general in Guangzhou, attended the expo and participated in booth tours and various themed activities. International cultural events and special tourism promotion events from countries and cities such as St. Petersburg, Tanzania, Malta, Thailand, and Georgia took turns to showcase their charm in culture and tourism, providing citizens and tourists with a one-stop experience.
02 Expects to drive consumption by over 25 million yuan
There are a total of 15 travel agencies and OTAs participating in this expo, offering approximately 100,000 discounted opportunities, with a total discount amount exceeding 100 million yuan. During the expo, the Department of Culture and Tourism of Guangdong Province will distribute culture and tourism consumption vouchers that worth 5 million yuan, which are expected to directly stimulate tourism consumption by over 25 million yuan.
In addition, this expo has attracted more than 700 students to participate in on-site activities like treasure hunting, entertainment, and check-ins. Related topics have sparked heated discussions on mainstream social media platforms such as Xiaohongshu, Douyin, and Bilibili, with nearly 70,000 views and over 10,000 likes.
03 Innovates Culture and Tourism Supply
This travel expo has set up special exhibition areas such as the Guangdong Image Pavilion, Guangdong New Culture and Tourism Consumption Exhibition Area, and Guangdong Rural Tourism and Cultural Creativity Achievement Exhibition Area. A total of 17 enterprises from the province participated in the exhibition showcasing over 400 rural cultural and creative products, as well as the Kaiping Diaolou Energy Bicycle digital experience project.
During the 3-day exhibition, nearly ten thousand business negotiations were successfully conducted, achieving effective supply-demand connections. The Guangdong Cultural and Tourism Promotion was also held during the exhibition to promote development cooperation through negotiations, gathering new momentum for innovation in the culture and tourism industry.
文 | 记者 黎存根 通讯员 粤文旅宣
图 | 主办方提供