Want to visit the most fascinating exhibition at the 2023 China International Fair For Trade in Services (CIFTIS)? Then don't miss the Cultural & Tourism Service Theme! Now, come and have a captivating experience with the reporter amid a dazzling array of exhibits and spectacular performances.

The Cultural & Tourism Service Theme at the CIFTIS this year focuses on the concept of "technology empowering culture and culture empowering cities". With the participation of 817 companies, it holds nearly 200 activities, including artistic performances, lectures and interactive experiences in Hall 1 and Hall 2 of the Shougang Park.

With 2023 being a crucial year for the application of Beijing's Central Axis to be listed as a world heritage site, a display featuring "the Most Beautiful Central Axis" perfectly blending tradition and modernity has been held in Hall 1, the major exhibition site. Through cutting-edge technologies such as glasses-free 3D, satellite remote sensing, digital twinning and cloud rendering, many leading enterprises in the industry, including BlueFocus, K-Design, Tencent, BOE, Gehua Media, Twenty First Century Aerospace Technology, and the Capital Museum, have jointly created an immersive multi-scene experience space, showcasing the grand story of the Central Axis.

As the most internationalized exhibition of the CIFTIS, the "Colorful World" in Hall 2 is always crowded with visitors. From Peru's alpaca dolls, Sri Lanka's black tea to the traditional mask dance from Mongolia and the band performances from Iran, the charm of cultures along the Belt and Road are all within reach.

It is reported that the "Colorful World" this year has been comprehensively upgraded. With the participation of 33 foreign embassies in China, it outperforms the last CIFTIS in the scale of the exhibition and the number of participating organizations.

This year, the "Colorful Journey" promotion activity was also added to display the natural and human landscapes, special tourist activities, and popular photo spots of the Belt and Road countries, while presenting a dazzling and highly internationalized cultural feast to the audience through special artistic performances, cultural promotions, and passport stamping activities.

The large-scale dance drama presented at the opening ceremony has unfolded before the audience's eyes the grand banquet of the prosperous Han Dynasty, touching their heart with the beautiful scenes of ethnic communication, exchange and fusion.

The daily performances during the CIFTIS are arranged by the Beijing Performance & Arts Group, with nearly 40 diverse performances such as the classic puppet shows, chamber music shows, allegros, and cross-talks attracting the attention of the visitors.

【视频】打卡服贸会，文旅专题展不容错过

2023年服贸会最好玩的展区是哪个？文旅服务专题展区不容错过！琳琅满目的展品，精彩丰富的表演，唯美酷炫的体验……快跟着记者一起来打卡吧！

本届服贸会文旅服务专题以“科技赋能新文旅，创意引领新消费”为展览主题，设置在首钢园的1号、2号馆，817家企业参展，举办文艺演出、讲座沙龙、互动体验等活动近200场。

今年是北京中轴线申遗的关键之年，1号馆主展区“最美中轴线”系列展陈将传统与现代完美融合。蓝色光标、鲸世科技、腾讯、京东方、歌华传媒、21世纪空间技术应用、首都博物馆等众多业界顶流企业联合打造的沉浸式多场景体验空间，壮美中轴、元宇宙中轴和四季中轴三大场景通过裸眼3D、卫星遥感、数字孪生、云渲染等技术手段，精彩呈现中轴线的宏大叙事。

作为服贸会上最具国际特色的主题活动，2号馆的“炫彩世界”展区一如既往挤满了观众。秘鲁的羊驼玩偶、斯里兰卡的红茶、蒙古国的传统面具舞、伊朗的传统乐队表演……在这里，足不出馆就能打卡“一带一路”沿线国家和地区，感受丝路文化魅力。

据介绍，今年“炫彩世界”活动进行了全面升级，吸引33个外国驻华使馆参展，展区规模和参展机构数量均超过上一届服贸会。

今年主办方新增了“炫彩之旅”推介活动，集中展示“一带一路”沿线国家和地区的自然人文景区、特色旅游活动、网红打卡地等内容，同时通过特色文艺演出、文化推介、护照打卡等一系列活动，给观众呈现一场璀璨夺目、极具国际特色的文化盛宴。

开幕式上的大型舞剧呈现大汉盛世歌舞宴乐的繁华景象，让观众从民族交往、交流、交融的美好场景中收获感动。

服贸会期间的日常演出由北京演艺集团倾情打造，经典木偶戏、室内乐、快板、相声等近40个形式多样的剧目轮番上演，吸引观众驻足观看。

文 | 王莉
图、视频拍摄 | 曾育文
翻译 | 洪婷
视频剪辑 | 王子桐 黎杰文