At the launch ceremony of the 13^th China International Animation Copyright Fair on July 20^th, Dongguan was officially awarded the plaque of "Capital of Art Toys in China", thus becoming the first city in China to receive this title of honor from the China Toy & Juvenile Products Association since its construction work of characteristic areas of the industry and the industrial clusters started.

That is a result of long-term accumulation, rather than an overnight success. Data show that Dongguan is currently the largest toy exporter in China with over 4,000 toy manufacturers and nearly 1,500 upstream and downstream related enterprises. A quarter of animation derivatives around the world and about 85% of art toys in China are produced in Dongguan. Typical examples from Bing Dwen Dwen, the mascot of the Beijing Winter Olympics to La'eeb, the mascot of the FIFA World Cup Qatar 2022; from LAURA to Lyu Bu the Doom Mecha are countless. Behind these art toys, whether you are familiar with them or not, the closed loop formed by various enterprises featuring industrial design, mold manufacturing, materials & chemical engineering, textiles & garments, and printing & packaging, has laid a solid foundation for Dongguan's reputation of "the best toy manufacturer in China and the world".

Thanks to the experience accumulated during the in-depth study of the market segments, Dongguan's art toys were able to become widely known around the world, turning people's traditional impression of this city from a "foundry" to a "trendy leader". Besides Dongguan's art toys, an increasing number of products "made in Guangdong", from clothing and home appliances to UAVs and NEVs, are also leading the trend with their hidden momentum in various manufacturing market segments. The global popularity of these made-in-Guangdong products is no longer the result of a simple price advantage, but the achievement of their upgraded quality and technical advantages.

The vitality and confidence of "Made in Guangdong" also rest in the huge industrial clusters. In recent years, Guangdong has cultivated 20 strategic industrial clusters from a high starting point and formed 8 trillion-level industrial clusters. Complete supporting facilities, elaborate division of labor, mature industrial clusters and highly collaborative manufacturing networks add up to Guangdong's tremendous advantages in comprehensive manufacturing. According to data, the first quarter of 2023 has witnessed revenue of 4.61 trillion yuan achieved by the 20 industrial clusters around the province, marking an increase of 1.14 trillion yuan and accounting for nearly 40% of the GDP. Such revenue has become a strong support for Guangdong to prioritize the manufacturing industry and boost high-quality development. Riding the wave of the booming manufacturing industry, industrial clusters like the art toys in Dongguan, the wedding gowns in Chaozhou, the decorative lighting in Zhongshan, and the UAVs in Shenzhen, have taken full advantage of the complete supporting facilities and high-level technologies in Guangdong. With an emphasis on the professional division of labor within the industrial chain, they have managed to enter the global industrial chain, value chain and innovation chain, bringing more made-in-Guangdong products to the global markets.

As a significant manufacturing base in the world, "Made in Guangdong" also requires a broader global vision. Starting with the art toys of Dongguan, the cross-border flow and product services of various factors have broadened the room for imagination that "Made in Guangdong" will reach the high end of the global value chain. In the near future, what position will "Made in Guangdong" occupy on the global industrial map? As Guangdong shouts out its clangorous slogan of "prioritizing manufacturing", strives to promote its modern industrial system, and straightens its back in the modernization construction process, the specific answer to this question is becoming more and more significant to the world.

快评|从东莞“弄潮”看“广东制造”的底气所在

7月20日，在第十三届中国国际影视动漫版权保护和贸易博览会启动仪式上，东莞正式获得“中国潮玩之都”授牌。值得一提的是，这也是自中国玩具和婴童用品协会开展行业特色区域和产业集群共建工作以来，全国首个城市获授“中国潮玩之都”荣誉称号。

看似异军突起，实则厚积薄发。数据显示，目前东莞拥有超过4000家玩具生产企业，近1500家上下游配套企业，是全国最大的玩具出口基地。全球动漫衍生品1/4由东莞制造，中国近85%的潮玩产自东莞。从北京冬奥会吉祥物冰墩墩到卡塔尔世界杯吉祥物拉伊卜，从少女劳拉（LAURA）到机甲吕布……那些你叫得上或者叫不上名字的潮玩背后，工业设计、模具制造、材料化工、纺织服装、印刷包装等各类企业形成的产业闭环，奠定了“世界玩具看中国，中国玩具看东莞”的十足底气。

从人们传统印象里的“代工厂”到“弄潮儿”，东莞潮玩“火出圈”首先得益于深耕细分市场的积累。不仅是东莞潮玩，从“岭南衣、粤家电”到无人机、新能源汽车，越来越多“广东制造”以“隐形冠军”的生猛姿态，活跃在各类制造业的细分市场。一系列“广东制造”成为海外爆款，依托的早已不是单纯的价格优势，而是迭代升级为质量优势和技术优势。

作为全球重要制造业基地，“广东制造”需要更宏阔的全球视野。从东莞潮玩出发，各类要素的跨境流动、商品服务等，为“广东制造”迈向全球价值链高端，带来了更多想象空间。不久的未来，“广东制造”将在全球产业版图中占据怎样的位置？随着广东响亮喊出“制造业当家”，高水平谋划推进现代化产业体系建设，在新的高度挺起广东现代化建设的产业“脊梁”，对这一问题的具体回答，对全球越来越具有深远的意义。

文｜李妹妍
图｜王俊伟
翻译｜洪婷
责编 | 王楠
校对 | 桂晴