The "China Haul" trend at the Canton Fair has gone viral, and what it has popularized goes beyond Chinese consumer goods: it has also given international buyers a closer look, beyond the exhibition halls, at Chinese manufacturing, innovation, and Guangzhou's tourism and cultural appeal.

According to statistics, during the Canton Fair period from October 19th to November 4th, 2026, inbound flight bookings to Guangzhou exceeded 240,000, up about 11% year on year. Travelers mainly came from Bangkok, Kuala Lumpur, Sydney, Singapore, Moscow, Melbourne, and other cities.

During the five days of Phase 1 of the Canton Fair, 189,000 overseas buyers from 214 countries and regions attended, an increase of 13.3% over the same period of the previous session and a record high.

During the first week of the Canton Fair, revenue from hotels and serviced apartments rose 26% year on year, while foot traffic at retail malls increased 7.13%. More than 6,500 rooms across hotels and serviced apartments served as a second reception space for buyers. The day after the Canton Fair opened, the Guangzhou Marriott Hotel Baiyun and the Sheraton Guangzhou Nansha Hotel were both fully booked.

The 140th Canton Fair coincided with the 2026 Guangzhou Gourmet Week (GGW) and the Guangzhou Service Consumption Season. Traditional handmade dim sum and premium Cantonese cuisine at Yue Yan and Rose Garden, the self-operated restaurants of Yuexiu Commercial, were well received. The soft-centered croissant egg wafflewith dried abalone sold 5,000 pieces, and the restaurants were recognized as a premium specialty restaurant. What buyers experienced was the vitality and comfort of an international consumption center city—accommodation with peace of mind, shopping with delight, and buying to their heart's content.

In the first three quarters of this year, China'sgoods imports and exports totaled 39.94 trillion yuan, up 18.8% year on year, and imports and exports in September exceeded 5 trillion yuan for the first time. The 189,000 overseas buyers at the first phase of this Canton Fair voted with their feet, confirming the strong appeal of the Chinese market.

Source:PEARL

广交会“China Haul”火出圈

广交会“China Haul”火出圈，带火的不只是中国好物，也让全球客商在展馆之外近距离重新认识中国制造、中国创新与广州的城市文旅魅力。

据统计，2026年10月19日至11月4日广交会期间，飞往广州的入境航线机票预订量超24万张，同比增长约11%，旅客主要来源于曼谷、吉隆坡、悉尼、新加坡、莫斯科、墨尔本等。

在广交会第一期的5天里，来自214个国家和地区的18.9万名境外采购商到会，比上届同期增长13.3%，创下历史新高。

广交会首周，酒店公寓收入同比增长26%，零售商场客流同比增长7.13%。酒店公寓业态，超6500间客房化身客商“第二会客厅”。广交会次日，广州白云越秀万豪复合型酒店群与南沙越秀喜来登酒店齐齐满房。

第140届广交会适逢2026广州精品美食周及广州服务消费季，越秀商管自营餐厅樾宴及玫瑰园餐厅传统手工美点、精品粤味受青睐，溏心干鲍可颂鸡蛋仔热销5000件，被评为精品特色餐厅。客商感受到的是国际消费中心城市的活力与舒适——住得安心、逛得开心、买得尽兴。

今年前三季度，我国货物贸易进出口39.94万亿元，同比增长18.8%，9月单月进出口首次突破5万亿元。本届广交会一期18.9万境外客商用“脚”投票，印证了中国市场的强大吸引力。

文 | 记者 刘星彤
图 | 受访者提供
译 | 魏薇
英文审校 | 曾敏