On October 23rd, the 2026 Content Creator Carnival kicked off in Nansha, Guangzhou, under the theme "Creation is how we arrive, let the world see." The event brought together high-quality online content creators from around the world and youth representatives from APEC member economies to discuss the development of the content industry, the deeper integration of AI into content production, the preservation of Lingnan intangible cultural heritage (ICH), and bringing high-quality Guangdong-made products to global markets.

Around this time last year, Guangzhou and Shenzhen simultaneously introduced a supportive policy package for high-quality content creation. Through financial incentives and subsidies for venue costs, the policies aimed to help talented creators weather the pressures of the early stages before they break through.

Guangdong's recent boom in content creation may be the best illustration of this trend. The Guangdong-produced film "Dear You" tells the story of qiaopi (overseas Chinese remittance letters) and became a box-office hit, grossing over 2.1 billion yuan. Meanwhile, the Guangdong-produced TV drama "Against the Current" has won both critical acclaim and widespread popularity at home and abroad.

Guangdong is home to a wealth of cultural treasures shaped by its three major cultural traditions: Guangfu, Chaoshan, and Hakka. It boasts an abundance of ICH, local delicacies, and scenic attractions, as well as a long-standing tradition of Cantonese songs and film and television productions. At the same time, Guangdong's industries are thriving, and its cities each have a distinctive character. Shenzhen, the "City of Innovation," exudes technological dynamism. Guangzhou, the "Millennium Commercial Capital," combines a rich commercial heritage with the vibrant atmosphere of everyday life. Zhuhai, the "Romantic City," charms visitors with its coastal scenery. Foshan, the "City of Manufacturing," showcases both industrial strength and craftsmanship. Dongguan, the "Capital of Trendy Toys," brims with youthful energy. The ancient city of Chaozhou, meanwhile, preserves its centuries-old elegance. Together, these cultural treasures, thriving industries, and diverse urban landscapes provide a rich source of inspiration for content creation.

讲好本土故事，广东选择“共创”而非“独白”

10月23日，“以创作赴约·让世界看见”——2026内容创作者嘉年华在广州南沙启幕，来自全球的互联网优质内容创作者、APEC成员经济体青年代表等齐聚一堂，共话内容产业发展、AI与内容生产深度融合、岭南非遗传承与广货优品出海。

去年此时，广州深圳同步发布“优质内容创作扶持政策包”，以资金激励与场地补贴，帮优秀创作者扛过“熬出来”之前的压力。

近期广东内容创作的一路高歌，或许就是最好的注解。粤产电影《给阿嬷的情书》，把侨批故事讲成了全球票房超21亿元的爆款；粤产电视剧《兰香如故》，在海内外热度口碑双丰收。

广东拥有广府、潮汕、客家三大体系的文化宝藏，非遗、美食、美景众多，粤语歌曲、影视作品积淀深厚；同时，广东的产业发展欣欣向荣，城市风貌千姿百态，深圳“创新之都”的科技感，广州“千年商都”的烟火气，珠海“浪漫之城”的滨海风情，佛山“制造业之城”的刚柔并济，东莞“潮玩之都”的活力满满，潮州古城的千年雅韵……这些，都为内容创作提供了丰富的灵感源泉。

文丨景瑾瑾
译丨黄健新
审丨林佳岱