According to data from online platforms, total box office revenue for the 2026 National Day movie season from October 1st to 7th surpassed 1 billion yuan, including pre-sales. Domestic films took the lead, alongside major international releases, covering a range of genres including family films, animation, suspense, comedy and realistic themes.

The film "Traces of Justice" is based on the life of Cui Daozhi, a recipient of the "July 1 Medal" and a trace evidence expert. Over a police career spanning more than 70 years, he handled over 1,200 cases and personally collected and preserved more than 7,000 pieces of trace evidence without a single error. Other films released during the holiday period included "Mr. & Mrs. Pardon", "Go for Broke 2", "Waiting for Myself", "Peppa Pig: Perfect Holiday", "Heart of the Beast", and "Resident Evil".

The senior moviegoing market is gaining momentum. The film "Waiting for Myself" focuses on the emotions and lives of middle-aged and older people. HUAN the LED has introduced an age-friendly version of its domestic LED cinema space, featuring a peak screen brightness of 300 nits. Beijing's 89-year-old Capital Cinema has introduced special screenings for senior moviegoers, offering half-price tickets to elderly people with senior citizen ID cards on weekdays and special discounts for shows before 10:00 a.m. during major holiday periods. The cinema has also launched a dedicated hotline for seniors and provides large-print ticket stubs, warm water, and guidance throughout their visit. The auditoriums also feature wider seats and wider aisles.

The combination of film, cultural tourism and gastronomy is driving holiday spending. "V", which was filmed in Xinhui, Jiangmen, Guangdong, has drawn attention to local specialties such as dried tangerine peel and wonton noodles. "Once Upon a Time in the Middle East" has also boosted sales of dishes such as Kung Pao chicken and "Xu Fu braised rice". Yichun, Heilongjiang, a city where forests cover 83.8% of the land, launched a "Travel with the Movies" campaign. Visitors can receive 20% off at participating cinemas by presenting tickets to any of the four local scenic spots, or get 20% off admission to the scenic spots by showing their movie ticket stubs. The campaign is helping drive spending on sightseeing, camping, homestays and dining.

国庆档电影票房破10亿元！银发观影市场迸发新活力

据网络平台数据，2026年国庆档（10月1日至7日）电影总票房（含预售）突破10亿元。国产影片为主力，进口大片同步上映，覆盖合家欢、动画、悬疑、喜剧、现实题材等。

《神探之痕迹》以“七一勋章”获得者、痕迹检验专家崔道植为蓝本。他从警70多年，经历1200多个案件，亲手固定7000多件痕迹物证，无一出错。档期内还有《什么意思夫妇》《重生2》《活色生香》《小猪佩奇・完美假期》《野兽之心》《生化危机：爆发夜》等上映。

银发观影市场迸发活力。《活色生香》聚焦中老年群体情感与生活。焕影岛国产LED电影空间推出适老化专属版本，画面最高亮度300尼特。北京89年历史的首都电影院开设“银发专场”：平日凭老年证半价，重点档期上午10时前早场特惠，开通助老热线，提供放大字体票根、温开水和全程引导，影厅配备宽座椅和宽通道。

“电影+文旅+美食”激活假日消费。《空枪》在广东江门新会取景，带动陈皮、云吞面等美食；《欢迎来龙餐馆》带动宫保鸡丁、“徐福烩饭”等菜品热销。黑龙江伊春开展“跟着电影去旅行”活动，当地森林覆盖率83.8%，持四家景区门票到合作影院享八折，凭电影票根游景区享八折，带动观光、露营、民宿、餐饮消费。

来源｜央视新闻
译｜黄健新
英文审校｜盛嘉