On October 5th, the five-day 2026 Shenzhen International Auto Show came to a successful close at the Shenzhen Convention and Exhibition Center (Futian). With the theme "Drive the Fun Together," this year's show adopted an innovative model that merges an auto show with an amusement park, integrating automotive technology, trendy toys, food, sports and leisure. It became a popular destination for residents' leisure consumption during the National Day holiday.

A wide range of auto brands unveiled their new models for the year. A diverse lineup, including BYD, Harmony Intelligent Mobility Alliance (HIMA), Xiaomi, Chery and Hongqi, appeared together, covering different needs from family mobility to intelligent driving and showcasing the rich product choices in China's auto market.
Policy and market incentives further fueled car-buying enthusiasm. A halved purchase tax on new energy vehicles, trade-in subsidies, special subsidies from Shenzhen and its districts and limited-time offers from auto brands combined to create multiple favorable conditions. Over five days, the show attracted about 420,000 visits and recorded 14,759 units booked or sold, with a combined value of nearly 2.8 billion yuan, demonstrating the vitality and resilience of holiday auto consumption.

Beyond viewing cars, the show also created an "Energy Park," introducing diverse scenarios such as trendy toys, food, sports and parent-child activities. Experiences including trendy toy check-in zones, a burger market, racing simulators, pickleball and parent-child interaction transformed the auto show from a single-purpose car display space into a holiday destination where visitors can browse, play and spend.

From an "auto show" to a "park," and from auto consumption to lifestyle experiences, the Shenzhen International Auto Show is exploring a new consumption scenario: making cars a vehicle that connects trends, entertainment and family life, while injecting more vitality into urban consumption during the National Day holiday.

从“看车”到“玩车”：深圳国际车展激活假日消费新场景

10月5日，为期五天的2026深圳国际车展在深圳会展中心（福田）圆满落幕。本届车展以“一起兜FUN”为主题，创新“车展＋乐园”模式，将汽车科技、潮玩美食与运动休闲融为一体，成为国庆假期市民休闲消费的热门去处。

众多汽车品牌携年度新车集中亮相，比亚迪、鸿蒙智行、小米、奇瑞、红旗等多元品牌同台展示，覆盖家用出行、智能驾驶等不同需求，展现中国汽车市场丰富的产品选择。

政策与市场优惠进一步点燃购车热情。新能源汽车购置税减半、以旧换新补贴叠加深圳及各区专项补贴和品牌限时优惠，形成多重利好。车展五天吸引约42万人次，预订成交14759台，预订成交金额近28亿元，展现出假日汽车消费的活力与韧性。

除了“看车”，本届车展还打造“能量乐园”，引入潮玩、美食、运动、亲子等多元场景。潮玩打卡、汉堡市集、赛车模拟器、匹克球、亲子互动等体验，让车展从单一的汽车展示空间，变成可逛、可玩、可消费的假日目的地。

从“车展”到“乐园”，从汽车消费到生活方式体验，深圳国际车展正在探索一种新的消费场景：让汽车成为连接潮流、娱乐与家庭生活的载体，也为国庆假期的城市消费注入了更多活力。


文丨记者 李晓旭
图丨受访者提供
译丨魏薇
英文审校丨盛嘉