The 2026 Guangdong Golden-Autumn Culture and Tourism Consumption Season & Cultural-Tourism Investment Promotion Conference will soon kick off. The Department of Culture and Tourism of Guangdong Province will distribute a total of 30 million yuan in cultural and tourism consumption subsidies to domestic and international tourists visiting Guangdong, as well as local residents. The program will run until October 31st, covering the two major holiday periods of the Mid-Autumn Festival and National Day.

Compared with the previous years, the consumer subsidies in 2026 set a new record, increasing from 20 million yuan in 2025 to 30 million yuan. The campaign features both online and offline channels, offering a maximum discount of 500 yuan per transaction. Eligible products cover hotel and homestay bookings, scenic area tickets, tour packages, as well as emerging business formats such as cruise and yacht tourism, study tours and parent-child travel, and wellness tourism for seniors.

Before the official launch, warm-up activities are already in full swing. On September 4th, the "City Cultural Tourism Carnival: Guangdong Danxia Mountain" event made its debut, blending scenic beauty with cultural performances and igniting an autumn tourism boom across northern Guangdong. A global call for "Guangdong Cultural and Tourism Ambassadors" was also issued at the event. In late September, a "Travel with Food" themed event will be held in Meizhou to promote the integrated development of cuisine and cultural tourism. Meanwhile, Guangdong will spotlight emerging growth areas such as the "AI Plus" initiative, the silver economy, the ticket-stub economy, and the night-time economy. A new batch of trendy cultural tourism destinations and formats, showcasing new Guangdong-style trends, will be unveiled to set new benchmarks for integrating technology, intellectual property, and night-time experiences into tourism.

广东将再发3000万元文旅消费补贴

2026广东金秋文旅消费季暨文旅产业招商推介会即将启幕，广东省文化和旅游厅将面向境内外来粤游客和广东本地居民，发放总计3000万元文旅消费补贴，持续至10月31日，覆盖中秋、国庆两大黄金档。

与此前相比，2026年的惠民补贴在金额上再创新高——从2025年的2000万元跃升至3000万元，补贴活动设线下、线上两个专场，单笔最高优惠500元，产品覆盖酒店民宿、景区门票、旅游线路，以及邮轮游艇、游学亲子、银发康养等新业态。

正式启动前，预热活动已经先行铺开。9月4日，“城市文旅嘉年华·广东丹霞山”率先亮相，山水美景与文化展演交织，点燃了粤北金秋旅游热潮。活动现场同步发布“广东文旅推荐官”全球征集令。9月下旬，“跟着美食去旅行”主题活动将在梅州举办，推动“文旅+美食”融合发展。与此同时，聚焦“人工智能+”、银发经济、票根经济、夜间经济等新增长点，广东还将发布新一批“粤式新潮流”文旅消费新业态热门场景，打造“科技+文旅”“IP+文旅”“夜间+文旅”融合新标杆。

文 | 记者 黄宙辉 黎存根 通讯员 粤文旅宣
图、视频 | 广东省文化和旅游厅提供
译｜黄健新
英文审校｜曾敏