On September 4th, Mobile Legends: Bang Bang (MLBB), a game developed by the Chinese company MOONTON Games, marked its tenth anniversary. Its global cumulative registered users have surpassed 1.5 billion across more than 220 countries and regions, with peak monthly active users exceeding 110 million.

Recognized as one of China's national key cultural export projects,MLBB has introduced not only esports tournaments to overseas markets but also Chinese culture. Official records show that MLBB has been included as an official medal event at four consecutive editions of the Southeast Asian Games, is set to make its debut later at the Asian Games in 2026, and has become the first confirmed game title for the inaugural Esports Nations Cup. This year, the MLBB Mid Season Cup (MSC) and the MLBB Women's International (MWI) were hosted in Paris for the first time, and the upcoming M8 World Championship Finals will make their debut in Istanbul, Turkey.Furthermore, in April 2025, MLBB collaborated with the Guizhou Nuo Culture Museum to integrate cultural elements such as Nuo masks,Nuo dances,and Nuo ritual performances into the character and movement design of the hero Suyou, offering overseas players a window into Chinese heritage.

In addition to expanding abroad, globalization requires deeply integrating into local communities. Southeast Asia served as the initial foothold where MLBB established a solid presence. Official tenth-anniversary materials reveal that, beyond version updates and IP collaborations, content creators, local culture, festive activities, and public welfare projects have all been integrated into the game's long-term live operations. Over recent years, MLBB has also partnered with brands across various sectors, including sports, music, food and beverage, finance, and jewelry. From Southeast Asia to Europe and the Americas, Chinese video games are venturing farther than ever.

一款中国游戏出海十年，走到了哪一步？

9月4日，由中国公司沐瞳科技开发的游戏《决胜巅峰》已经走过十年。其全球累计注册用户突破15亿，覆盖超过220个国家和地区，月活跃用户峰值超过1.1亿。

作为“国家文化出口重点项目”，《决胜巅峰》在海外留下的不仅有电竞赛事，还有中国文化。官方资料显示，MLBB已经连续四届成为东南亚运动会正式奖牌项目，2026年进入亚运会，并成为首届电竞国家杯首个确认的比赛项目。今年MSC和MWI第一次来到巴黎，之后的M8世界总决赛还将首次落地土耳其伊斯坦布尔。而在2025年4月，《决胜巅峰》与贵州傩文化博物馆合作，把傩面、傩舞、傩技等文化元素融入英雄“肃游”的形象与动作设计，给海外玩家营造了一扇窥见中国的窗口。

全球化除了出海的“走出去”，还有融入当地社区的“走进去”。《决胜巅峰》最早站稳脚跟的地方是东南亚。而在官方披露的十周年资料里，不仅有版本更新和IP联动，创作者、本地文化、节庆活动、公益项目，都被放进长期运营之中。过去几年，《决胜巅峰》还与体育、音乐、餐饮、金融、珠宝等不同领域的品牌展开合作。从东南亚到欧美，中国游戏正在越走越远。

文 | 记者 陈旭泽
图 | 沐瞳
译｜徐芷晴
英文审校｜郑奕玲