At noon on August 6th, the first day of the 16th China International Animation Copyright Fair, the booth of Winsing Animationwelcomed a group of visitors from afar. Deputy Consul of Argentinain Guangzhou Ana Baquerizaand several executives from Argentine animation companies showed keen interest in the Guangdong-produced animated film "Into the Mortal World" and hoped to bring it to the Argentine market.

The international participation at this year's expo is particularly notable. More than 2,200 quality IPs from around the world are represented at the event, while 98 companies are exhibiting with international IPs from more than 20 countries and regions, including the United States, France, Italy and Argentina—twice as many as last year.

Dongguan is home to more than 4,000 toy manufacturers, about 1,500 of which are capable of designing and manufacturing trendy toys. The city supplies one-quarter of the world's animation merchandise and 85% of its trendy toys.

Julia Nikolaeva, General Manager of Animotion Media Group, is attending the expo for the first time with a complete portfolio of more than 10 IP projects. "At Annecy in France, we focus more on content partnerships and distribution, while in Dongguan, we are more interested in finding partners for merchandise development and turning content and characters into physical products," she said.

A purchasing delegation from the Middle East showed strong interest in combining AI with trendy toys, while Southeast Asian chambers of commerce proactively sought licensing partnerships involving Lingnan intangible cultural heritageIPs.

As Argentine animators bring their characters to Dongguan in search of ways to turn them into physical products, Italian producers explore how Chinese original stories can reach global audiences, and Middle Eastern buyers make AI-powered trendy toys a key focus of their visit, China's animation and trendy toy industry is moving up the global value chain, shifting from a focus on manufacturing toward a model that combines creativity with manufacturing.

Source:PEARL

“潮玩之都”东莞，接住“世界风”

8月6日，漫博会开展第一天中午，咏声动漫的展位就迎来了一波“远方的客人”。阿根廷驻广州副领事百里安和几位阿根廷动画企业负责人对广东动漫《落凡尘》充满了好奇，希望能将其带入阿根廷本土。

本届漫博会的国际化数据颇为醒目：现场汇聚了来自全球2200多个优质IP参展，携国际IP参展的企业达98家，覆盖美国、法国、意大利、阿根廷等20余个国家和地区，数量较去年翻番。

东莞拥有超过4000家玩具生产企业，其中约1500家具备潮玩设计制造能力，这里供应着全球1/4的动漫衍生品和85%的潮玩产品。

Animotion Media Group总经理Julia Nikolaeva是首次参加漫博会，她带着超过10个IP项目的完整目录。“在法国安纳西我们更关注内容合作与发行，而在东莞则更侧重寻找衍生品合作伙伴，将内容和角色转化为实体产品。”她说。

中东采购团则对AI与潮玩的结合表现出浓厚兴趣，东南亚商会主动接洽岭南非遗IP的授权合作。

当阿根廷动画人带着角色来东莞寻找“实物化”方案，当意大利制片人关注中国原创故事的全球表达，当中东采购团将AI潮玩列为考察重点，中国动漫潮玩产业正从全球价值链的制造环节向创意与制造并重的方向攀升。

文、图丨记者 杭莹
译 | 郑书悦
英文审校 | 曾敏