During the 2026 summer movie season, nearly 80 films are slated for release, with Guangdong-produced animated films emerging as an undeniable force. Meanwhile, the Guangdong-Hong Kong-Macao Greater Bay Area Animation Film Week is scheduled to take place in Dongguan from August 6th to 10th, featuring a diverse lineup that includes immersive screenings and venture capital incubation. Guangdong animation is making a landmark transition from quantity to quality.

The annual output value of Guangdong’s animation and comic industry has surpassed 60 billion yuan, accounting for roughly one-third of the national total. One out of every three animated productions in China originates from Guangdong, where animation and film-related enterprises now number 206,000. In 2025, Guangdong accounted for nearly a quarter of the nation's total in both the number and cumulative running time of released television animation series. The industrial capacity of Guangdong animation is vividly demonstrated by the "Boonie Bears" franchise, which has delivered a theatrical feature every Spring Festival since 2014, backed by Fantawild’s end-to-end supply chain operations spanning creative R&D to post-production rendering. Meanwhile, the region's original creative power is exemplified by "I Am What I Am" and "Into the Mortal World". Rooted in the Lingnan awakening lion dance culture, "I Am What I Am" grossed 249 million yuan at the box office. "Into the Mortal World" successfully forged a path integrating industry and education, evolving from a university student assignment into a feature film on the international stage, currently distributed to over 40 countries and regions worldwide.

Looking ahead to the next two years, a promising pipeline of projects—including "Yingge Dance" and "Zhaojun Crossing the Border"—is ready for launch. Spanning mythology, martial arts, history, intangible cultural heritage, science fiction, comedy, and realism, this upcoming slate covers virtually every mainstream genre. Guangdong animation is swiftly evolving from a production powerhouse into a creative hub, driving a profound transformation from quantity to quality.

广东动画正从量变走向质变

2026年暑期档，近80部影片扎堆上映，粤产动画成为其中不可忽视的力量。与此同时，粤港澳大湾区动画电影周定于8月6日至10日在东莞举办，该活动涵盖沉浸式展映、创投孵化等多元内容。广东动画，正在从量变走向质变。

广东动漫年产值突破600亿元，约占全国三分之一。全国每三部动画就有一部是“广东造”，全省动漫影视相关企业达20.6万家。2025年，广东电视动画发行部数、时长均占全国总量近四分之一。广东动漫的工业化能力在《熊出没》系列中可见一斑：该系列自2014年起每年春节档都推出一部大电影，背后是华强方特从创意研发到后期渲染的全产业链条式运作。而广东动漫的原创力，则在《雄狮少年》《落凡尘》上得到体现：《雄狮少年》以岭南醒狮文化为底色，斩获2.49亿元票房；《落凡尘》走通产教融合路径，从高校学生作业蜕变为登上国际舞台的动画电影，至今已发行至全球超过40个国家和地区。

未来两年，亦有《英歌》《昭君出塞》等一批储备项目蓄势待发。神话、武侠、历史、非遗、科幻、喜剧、现实主义，这张未来片单几乎覆盖了所有主流题材，广东动画正在从“产能大户”走向“内容高地”，一场从量变到质变的跨越正在发生。

文、图｜记者 李丽
译｜徐芷晴
英文审校｜曾敏