At the 22nd China (Shenzhen) International Cultural Industries Fair (ICIF), the upcoming 33rd APEC Economic Leaders' Meeting, to be held in Shenzhen, became a hot topic, with industry players looking forward to deeper cultural exchanges among APEC economies.

YoyWow, a service provider specializing in helping China's entertainment, cultural tourism, and cultural and creative sectors expand overseas, has accumulated years of practical experience in the field. Wu Dake, co-founder of the company, said, "Many viewers in APEC economies, especially internet users, regularly follow Chinese variety shows, costume dramas, and micro-dramas."

The company is now promoting Chinese-foreign co-productions of variety shows and TV dramas. Wu said the process involves "bringing overseas actors and influencers to China to experience its culture and tourism, while also taking Chinese influencers abroad. The storytelling approaches of directors and writers from both sides are gradually blending as they seek points of emotional resonance. The finished productions will be released simultaneously overseas and in China." This, she said, represents a two-way exchange at the creative level.

In IP cooperation and content development, the momentum of mutual empowerment among APEC economies is particularly evident. Speaking about Chinese IP, Ma Chenglong, representative of the China Chapter of the Korea Cultural Content Licensing Association, singled out Labubu. "Last year, the most popular Chinese IP worldwide was Labubu, and it was also very popular in South Korea. The influence of Chinese IP is growing, and we also hope to introduce Chinese creativity to South Korea. Cooperation between the two sides will produce better results," he said.

The upcoming APEC Economic Leaders' Meeting in Shenzhen will also create new opportunities for cultural exchanges among APEC economies. Ma stressed that "exchange is essential." Wu, for her part, expressed hope that "more offline cooperation opportunities can be created among APEC economies, that more overseas performers will come to China to perform, and that more Chinese performers will visit local markets and interact with audiences face to face." She believes such people-to-people exchanges will open up new space for cultural trade in the Asia-Pacific and help promote deeper integration of the region's cultural and creative industries.

inZight｜卖创意，卖IP！APEC文化贸易的新风口

在第二十二届中国（深圳）国际文化产业博览交易会现场，即将在深圳举办的APEC第三十三次领导人非正式会议成为热议话题，业界期待各经济体可以继续加强文化交往。

雅文传播是一家专注国内文娱、文旅、文创出海的服务商，已经有多年实践经验，该公司联合创始人武大可介绍：“APEC经济体里的很多观众，尤其是网民，日常都在追更中国的综艺节目、古装电视剧和短剧。”

该公司正推进中外合拍综艺与电视剧，武大可说，“带着海外演员和达人来国内体验文旅，也把中国达人带到海外，双方编导的叙事正在慢慢融合，找共情的地方，成片在海外和国内同步上映”，实现创作层面的双向交流。

在IP合作与内容领域，各经济体互相赋能的态势尤为显著。韩国文化内容授权协会中华分会代表马成龙谈及中国IP，他特别提到：“去年全世界最红的中国IP就是拉布布，在韩国也很红。中国IP影响力在扩大，我们也希望向韩国引入中国的创意，双方合作会有更好的效果。”

即将在深圳举办的APEC领导人非正式会议，也为各经济体的文化交流带来新的机会。马成龙强调“必须要交流”。武大可则希望：“能够在各经济体之间实现更多的线下合作机会，越来越多的海外演艺人员能到中国演出，也欢迎更多国内演艺人员去到当地和观众面对面交流。”她相信，这样的人文互动将为亚太文化贸易打开新空间，助推区域文化创意产业深度融合。

文｜记者 曾潇
视频｜记者 曾潇 黎杰文 实习生 龙啸
译 | 郑奕玲
审 | 盛嘉