Recently, amid a vibrant blend of advanced technology and cultural atmosphere, Guangdong cultural tourism technology enterprisesmade a collective appearance at the 22nd China (Shenzhen) International Cultural Industries Fair. A series of highly practical innovations demonstrated the robust strength of Lingnan's "cultural tourismplus technology" integration.

At this year's fair, reporters observed on site that Guangzhou Xinqidian Cultural Tourism Technologywas providing targeted solutions for revitalizing scenic attractions. Its 3D immersivemultimodal spacebecame hugely popular, while immersive light and shadow landscapesinspired by mountains and seas attracted numerous visitors to take photos and interact.

Supported by AIGC, high-accuracy 3D projectionand large-scale interactive technology, the products bring to lifetraditional Chinese IP figures,including Kunpengand the nine-tailed foxdepicted in "Classic of Mountains and Seas". Visitors wearing 3D glasses can immerse themselves in virtual scenes. They can take part in competitive challenges, collect cards,and hatch AI virtualpetsvia mobile mini programs, turning passive sightseeing into active interaction and perfectly matching the tourism consumption preferences of the younger generation.

Zhongshan Jinma Amusement, a Guangdong enterprise engaged in cultural tourism equipmentfor nearly 40 years, has reversed the domestic industry's heavy reliance on imported high-end amusement facilities. At the fair, the enterprise exhibited intelligent robotretail outletsand cultural tourism robots. It also provides self-developed immersive equipment systemsand smart cultural tourism solutions, using homegrown advanced technologies to address the imbalance in cultural tourism supply.

Guangzhou Zhaoxi Technology made its Guangdong debutof its METAVR MARS GREENHOUSEproject. Through the innovative integration of "metaverse,space agriculture, andstudy-tour cultural tourism", the project offers distinctive solutions to upgrade traditional scenic attraction business models.

Reporters learned at the venue that the project completely breaks through the limitations of traditional study tour modelsby integrating featured IP elements such as Mars exploration, space breeding,and 500-kilogram giant pumpkins. Supported by metaverse and VR technologies, it creates immersive interactive scenarios where visitors can experience the entire process of space planting and seed cultivation while learning about cutting-edge agricultural technologies through engaging interactions.

文博会上广东企业频频解锁景区焕新路径

近日，在满满的科技感与文化氛围感中，广东本土文旅科技企业集中亮相第二十二届中国（深圳）国际文化产业博览交易会，多款落地性极强的创新成果，展现岭南“文旅+科技”融合的硬核实力。

本届文博会现场，记者实地看到广州新起典文旅科技正在精准破解这一难题，3D沉浸式多模态空间人气爆棚，沉浸式山海光影场景吸引大批观众打卡互动。

依托AIGC、高精度3D投影、大空间交互技术，产品活化《山海经》鲲鹏、九尾狐等国风IP，观众佩戴3D眼镜即可沉浸式入景，通过手机小程序完成竞技打卡、卡牌收集、AI灵宠孵化，变被动观赏为主动互动，精准契合年轻群体文旅消费偏好。

深耕文旅装备领域近四十年的广东中山市金马游乐，改写了国内高端游乐设备依赖进口的行业格局。在本届文博会现场，他们除了带来智能机器人零售服务店和文旅机器人产品，还可以提供全套自研沉浸式装备与智能文旅解决方案，以本土化硬核科技破解文旅供给不均难题。

广州朝希科技在本届文博会带来了超元VR火星大棚展会综合版广东首展，以“元宇宙+太空农业+文旅研学”的创新融合模式，为传统景区业态焕新打造差异化解法。

记者现场了解到，该项目彻底打破传统研学的单一业态边界，融合火星探索、太空育种、千斤超级南瓜等特色IP，依托元宇宙、VR技术搭建沉浸式互动场景。游客可沉浸式体验太空种植、种子培育的全过程，在趣味互动中学习前沿农业科技知识。

文、图 | 记者 黎存根
译 | 郑书悦
审 | 柯妃娟