From May 21st to 25th, the 22nd Shenzhen International Cultural Industries Fair (ICIF) is being held at the Shenzhen World Exhibition & Convention Center. This year's fair puts a stronger focus on AI-powered innovation, adding an exhibition area dedicated to future AI technologies and an AI Showdown Market. A range of lightweight AI-assisted cultural and creative products is on display, showcasing new energy from the integration of culture and AI.

In the "Guangdong AIPlus" core exhibition area at Hall 15, the "Huaqiangbei Robot Band" created by Haixi Robot drew large crowds. Five AI robots acted as IP ambassadors, performing catwalks, gesture dances, and human-robot interactions with smooth movements that hit the beats, attracting many visitors to stop and take photos.

AI short drama creation has also emerged as one of the exhibition's attractions. At the booth of Sokiz Creative Technology, users could enter keywords into an intelligent creation tool, and the system would rapidly produce short videos with complete narratives and consistent visual styles. 4K Garden, an ultra-high-definition video production company, debuted "Butterfly 3.0", China's first AI tool for enhancing short drama quality. The tool will officially enter public beta testing after the fair.

AI tools are also reshaping game development workflows. 37 Interactive Entertainment showcased its "AI Motion Animator," which replaces traditional frame-by-frame manual animation. By uploading a character image and entering motion commands, users can automatically generate smooth, continuous animation sequences, significantly reducing production costs while improving development efficiency.

A variety of lightweight AI-assisted cultural and creative products have added to the exhibition's appeal. In Hall 13, an AI smart badge allows users to generate graphics, conduct AI conversations and activate interactive lighting effects, while producing personalized chibi characters in just 10 seconds. Other products on display continue to expand the boundaries of cultural consumption, including AR-powered audio commentary fridge magnetsfor cultural relics, smart bookmarksthat generate poems according to different emotions, and AI dollswith customized personalities.

Quwan Technology presented the world's first generative AI guitar. Users only need to hum a melody, and the device automatically creates a complete playable composition. Company representatives said the product lowers the barrier to cultural creation and makes AI-powered creative expression more accessible to the public. Altogether, this year's ICIF offers a vivid glimpse into the growing range of AI applications across the cultural and creative industries.

跟着文博会“广东AI+”路线走一圈，看文化产业的万亿未来

5月21日至25日，第二十二届深圳文博会在深圳国际会展中心举办。本届展会加码科技赋能，新增AI未来科技展区、AI切磋大会市集，各类轻量化AI文创产品集中亮相，展现文化与人工智能融合的全新活力。

在15号馆“广东AI+”核心展区，海西机器人打造的“华强北机器人乐队”人气十足。五名AI机器人化身IP形象大使，精准完成走秀、手势舞、人机互动等表演，凭借流畅卡点的动作吸引众多观众打卡拍摄。

AI短剧创作成为展会热门亮点，在索奇创意科技展位的智能创作工具中输入关键词，系统即可快速生成叙事完整、风格统一的短视频。超高清视频企业4K花园现场首发国内首款AI短剧画质提升工具“蝶变3.0”，展会后将正式开放公测。

游戏研发AI工具实现效率革新。三七互娱展出的“AI动作动画师”，颠覆传统逐帧手绘模式，只需上传角色图片、输入动作指令，就能自动生成流畅连续的游戏动作素材，大幅降低研发成本、提升制作效率。

多款轻量化智能文创产品趣味十足。13号馆亮相的AI电子智能徽章，可快速完成图案生成、AI对话、灯光应援等操作，十秒即可生成专属角色Q版形象。此外，AR文物讲解冰箱贴、情绪诗歌智能书签、定制人格AI玩偶等新品，持续拓宽文化消费新边界。

趣丸科技带来全球首款生成式AI吉他，用户简单哼唱旋律，设备就能自动生成完整可弹奏曲目。工作人员表示，该产品有效降低大众文化创作门槛，让AI科技真正实现文化普惠。本届文博会全方位展现了AI技术落地文创领域的多元可能。

文 | 记者 杭莹
翻译 | 魏薇
审校 | 柯妃娟