The 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) kicked off on May 21st at the Shenzhen World Exhibition & Convention Center. The five-day event features 6,312 exhibitors, both online and offline, an increase of 32 from the previous edition, showcasing over 120,000 premium cultural products.

According to statistics, this year, 310 overseas exhibitors from 65 countries and regions are participating online and offline, including 148 companies from 42 countries and regions exhibiting offline. It is estimated that over 35,000 overseas professional attendees from 110 countries and regions will participate both online and offline.

This year's fair has added a new exhibition zone dedicated to APEC economies, focusing on the achievements of cultural and tourism development in the Asia-Pacific region. A wide array of specialty products, intangible cultural heritage (ICH) creative products, and regional delicacies from member economies are on display. Meanwhile, the newly established cross-border e-commerce exhibition zone features dozens of cross-border e-commerce companies, including JD Logistics, meeting the cross-border trade needs of the cultural industry and providing a convenient channel for cultural products to go global.

The AI exhibition zone creates a comprehensive AI-powered lifestyle system covering home, office, outdoor, and travel scenarios. Chuliang Technology made a stunning appearance with its original IP, the "PONDA Family," and intelligent sports equipment. Its PONDA ski machine, equipped with high-precision LiDAR, can accurately identify user movement details in real time, highly replicating the weightlessness and sense of control of outdoor skiing, allowing users to immerse themselves in the charm of winter sports indoors.

The world's first naked-eye 3D image printing technology from Shenzhen PI Game Technology brings the cutting-edge charm of digital cultural and creative industries to life. Tencent brings its complete intelligent broadcasting studio to the exhibition; visitors only need to input a sentence or a creative idea, and the AI agent can automatically complete the entire process of scriptwriting, image generation, soundtrack scoring and editing, and final video output.

第二十二届文博会汇聚6312家参展主体，展出精品超12万件

5月21日，第二十二届文博会在深圳国际会展中心拉开帷幕。为期5天的展会汇聚6312家参展主体线上线下参展，比上届增加32家，展出文化精品超12万件。

据统计，今年，全球65个国家和地区、310家海外展商线上线下参展，其中42个国家和地区的148家企业线下参展，预计将有来自110个国家和地区的3.5万余名海外专业观众线上线下参会。

本届展会创新增设APEC经济体展区，重点聚焦亚太地区文化旅游发展成果，来自各大经济体成员国的特色商品、非遗文创、地域美食等琳琅满目。同时，新设的跨境电商展区内，京东国际物流等数十家跨境电商企业同场参展，对接文化产业跨境贸易需求，为文化产品出海搭建便捷通道。

人工智能展区构建起覆盖居家、办公、户外、出行的全维度AI生活体系。初量科技携原创IP“PONDA家族”与智能运动设备惊艳登场。其嘭哒滑雪机搭载高精度激光雷达，可实时精准识别用户动作细节，高度还原户外滑雪的失重感与操控感，让用户在室内就能沉浸式体验冰雪运动的魅力。

派游科技带来的全球首创裸眼3D影像打印技术，则让数字文创的前沿魅力落地现实。腾讯将完整的智能导播室搬至展会现场，参观者只需输入一句话、一个创意灵感，AI智能体便可自动完成剧本撰写、画面生成、配乐剪辑、成片输出的全流程操作。

文 | 记者 沈婷婷
图 | 记者 周巍
译 | 黄健新
英文审校 | 曾敏