The 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) opened on May 21st at the Shenzhen World Exhibition & Convention Center, with the newly launched APEC Economies Pavilion becoming a major highlight of the event. This year's ICIF has brought together 6,312 exhibiting entities, including government delegations, cultural institutions, and enterprises, to participate both online and offline, 32 more than the previous edition. More than 120,000 cultural products are on display at the venue. For the 17th time, all 31 provinces, autonomous regions and municipalities on the Chinese mainland, as well as Hong Kong, Macao and Taiwan, are taking part in the fair.

The main venue is located at the Shenzhen World Exhibition & Convention Center, featuring eight themed exhibition halls and 34 specialized exhibition areas, with a total exhibition area of 160,000 square meters. A total of 310 overseas exhibitors from 65 countries and regions, including Germany, France, Romania and Argentina, are participating online and offline. Among them, 148 enterprises from 42 countries and regions are attending the fair in person. The event is expected to attract 35,000 overseas professional visitors from 110 countries and regions.

Across Shenzhen, 51 sub-venues have also been set up in different districts, with more than 400 activities planned, including industry matchmaking sessions, project signing ceremonies, cultural experience programs and consumption promotion events. Notably, the fair has made breakthroughs in both the quality and scale of its market-driven exhibitor lineup. A total of 397 leading and renowned enterprises from China and abroad are showcasing their offerings, up 31% year on year. All of China's top 30 cultural enterprises and top 30 emerging cultural enterprises are also participating.

The 33rd APEC Economic Leaders' Meeting will be held in Shenzhen this November. Against this backdrop, this year's ICIF has launched the APEC Economies Pavilion as a major new feature. The pavilion spotlights achievements in cultural and tourism development across the Asia-Pacific region, presenting highlights such as specialty products, intangible cultural heritage-inspired creative products and regional delicacies. It is designed to serve as a new platform for cultural exchange and cooperation in the Asia-Pacific.

第二十二届文博会今日开幕，首设APEC经济体展区

5月21日，第二十二届中国（深圳）国际文化产业博览交易会在深圳国际会展中心拉开帷幕，首次设立的APEC经济体展区成为全场瞩目的焦点。本届文博会共组织6312家政府组团、文化机构和企业线上线下参展，比上届增加32家，现场展出文化产品超12万件。第17次实现全国31个省区市及港澳台地区全部参展。

主会场设在深圳国际会展中心，共设8大主题展馆、34个细类专业展区，总展览面积达16万平方米。来自德国、法国、罗马尼亚、阿根廷等65个国家和地区、310家海外展商线上线下参展，其中42个国家和地区的148家企业线下参展。预计将有来自110个国家和地区、3.5万名海外专业观众前来参会。

全市各区另设51个分会场，策划超过400场产业对接、项目签约、文化体验与消费促进活动。值得关注的是，本次展会市场化组展质量和数量双双取得突破，397家国内外头部及品牌企业同台亮相，同比增长31%，全国文化企业30强与成长性文化企业30强全部参展。

今年11月，亚太经合组织（APEC）第三十三次领导人非正式会议将在深圳举办。此次文博会重磅推出APEC经济体展区，重点聚焦亚太地区文化旅游发展成果，集中展示特色商品、非遗文创、地域美食等亮点内容，打造亚太地区文化交流合作新窗口。

文 | 记者 李晓旭
译 | 郑奕玲
审 | 曾敏