The 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) is being held in Shenzhen from May 21st to 25th. A year ago, Guangdong launched 87 policy measures covering six major sectors: film and television, performing arts, animation, games, e-sports, and online audiovisual. Now, it has delivered impressive results. In 2025, the revenue of Guangdong's enterprises in cultural and related industries above designated size reached 2.77 trillion yuan, a year-on-year increase of 8.9%, higher than the national average and the average growth rate in eastern China; revenue from new cultural formats reached 1.13 trillion yuan, an increase of 17.6%, and the growth rate in the first quarter of 2026 was 28.9%.

The "ticket stub economy" and "sports event economy" have yielded significant results. Shenzhen, relying on AI ticket stub recognition technology, has provided multi-scenario discounts, boosting cultural tourism consumption by over 20 million yuan in the first quarter of 2026. The ICIF and other exhibitions have implemented a "ticket stub value-added plan," with a single concert driving a 6.75% increase in revenue for surrounding commercial areas and raising hotel occupancy rates to 92.9%.

The service system has been significantly optimized. In 2025, Guangdong engaged with 133 film and television crews, and 105 of them eventually launched in the province. The Guangzhou Micro-Drama Service Center provided services to over 2,400 institutions, and the Film and Television Copyright Trading Center of Shenzhen Culture Assets and Equity Exchangesupported more than 200 companies. Guangdong saw the addition of over 1,100 film and television companies and over 500 gaming and e-sports companies. Leading companies such as Maoyan, Huace, and Enlight Media have established a presence in Guangdong, while miHoYo and Kuaishou have also expressed clear intentions to do so.

The film and television industry saw major breakthroughsacross the board. The film "Dear You," a story centered on "qiaopi" (overseas Chinese remittance letters), grossed over 700 million yuan and scored 9.1 on Douban. "The Sun Rises on Us All" was selected for the Venice Film Festival and won an award. In 2025, Guangdong's box office revenue reached 6.348 billion yuan, ranking first in China for 24 consecutive years. During this year's May Day holiday, Guangdong's box office hit 151 million yuan, accounting for 19.9% of the national total, while attendance stood at 4.208 million, accounting for 20.2% of the national total—both figures are more than double those of Jiangsu, the second-ranked province.

The performing arts market is booming. In 2025, Guangdong's box office revenue from commercial performances reached 6.515 billion yuan. The Guangzhou Opera House set a new record with 135 million yuan in box office revenue, and the Verbier Festivalmade its Asian debut in Shenzhen. Seventeen top artists, including Xue Zhiqian and Zhou Shen, chose Guangzhou as the first stop on their tours.

Animation and film lead the nation. Guangdong accounts for nearly a quarter of China's television animation distribution volume and duration, 50% more than the second-place province. The "Boonie Bears" series has grossed nearly 10 billion yuan and has been distributed to over 120 countries and regions.

The province's leading position in gaming and esports is solidified. In 2025,Guangdong's total gaming industry revenue exceeded 283.6 billion yuan, accounting for 80.8% of the national total, with overseas revenue exceeding 46.4 billion yuan, both ranking first in China. "Naraka: Bladepoint" was selected as anofficial esports event for the 20th Asian Games Aichi-Nagoya 2026. Additionally, Guangdong hosted over 20 top-level esports events and launched the Guangdong Esports Super League (GESL), which covers 21 cities across the province.

The online audiovisual sector is seeing rapid growth. The ultra-high-definition video industry has become Guangdong's 10th trillion-yuan-level industrial cluster. The province is home to more than 18,000 companies related to micro-dramas, ranking first in China. Moreover, of the top 20 overseas micro-drama apps by revenue, eight are linked to affiliated companies that operate in Guangdong.

广东文化产业“政策包”落地一周年，六大领域实现井喷式增长

第二十二届文博会5月21日至25日在深圳举行。一年前，广东围绕影视、演艺、动漫、游戏、电竞、网络视听六大领域推出87条政策措施，如今交出一份亮眼“成绩单”。2025年，全省规上文化企业营收2.77万亿元，同比增长8.9%，高于全国及东部平均增速；文化新业态营收1.13万亿元，增长17.6%，今年一季度增速达28.9%。

“票根经济”“赛事经济”成效显著。深圳依托AI票根识别技术打通多场景优惠，2026年一季度拉动文旅消费超2000万元。文博会等展会实施“票根增值计划”，单场演唱会带动周边商圈营业额增长6.75%，酒店入住率升至92.9%。

服务体系大幅优化。广东2025年接洽剧组133个、落地105个。广州微短剧服务中心服务2400余家机构，深圳文交所影视版权交易中心支持超200家企业。全省新增影视企业1100多家、游戏电竞企业500多家，猫眼、华策、光线等头部企业落户，米哈游、快手等明确落户意向。

影视产业全面突破。侨批题材电影《给阿嬷的情书》票房超7亿元，豆瓣9.1分；《日掛中天》入围威尼斯电影节并获奖。2025年广东电影票房63.48亿元，连续24年全国第一。今年“五一”档票房1.51亿元、全国占比19.9%，观影人次420.8万、全国占比20.2%，两项均是第二名江苏的两倍多。

演艺市场火爆。2025年全省营业性演出票房65.15亿元。广州大剧院票房1.35亿元创历史新高，深圳落地韦尔比耶音乐节亚洲首秀。薛之谦、周深等17组头部艺人将广州作为巡演首站。

动漫影视领跑全国。广东省的电视动画发行部数和时长均占全国近四分之一，领先第二名50%。《熊出没》系列票房近100亿元，发行至120多个国家和地区。

游戏电竞龙头地位巩固。2025年全省游戏产业总营收超2836亿元，占全国80.8%，出海营收超464亿元，均为全国第一。《永劫无间》入选名古屋亚运会电竞项目，全省举办20多场顶级赛事，打造覆盖21市的“电竞粤超”。

网络视听高速增长。超高清视频产业成为广东第10个万亿级产业集群；全省微短剧相关企业超1.8万家，居全国之首；海外微短剧App收入TOP20中8家关联企业在粤布局。

文｜记者 邵梓恒
译｜黄健新
英文审校｜曾敏