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【大美广东】Guangdong’s May Day Tourism Boom Driven by New Experiences

体验上新、场景破圈:这个“五一”广东文旅凭何“粤”来越燃 | 文旅开麦

source:羊城晚报-PEARL| 发表时间:2026-05-06 21:41

City Life | As the 2026 May Day holiday concludes, Guangdong’s cultural and tourism market has delivered a strong performance. According to preliminary estimates, the province recorded 47.06 million tourist visits over five days, up 2.1% year on year, with total tourism revenue reaching 29.77 billion yuan, an increase of 0.9%. The data reflects a shifting landscape of cultural tourism, shaped by off-peak travel, innovative consumption scenarios, and integrated tourism-business models. From crowded attractions to personalized journeys, and from sightseeing to immersive experiences, “new experiences” have become a defining theme—driving strong consumer activity and delivering higher-quality travel experiences.#citylife

2026年“五一”假期落下帷幕,广东文旅市场交出了一份成色十足的成绩单:据初步测算,五天假期全省接待游客4706.9万人次,同比增长2.1%;实现旅游收入297.7亿元,同比增长0.9%。 数据背后,不再是传统意义上“扎堆”式的景区打卡,而是一幅由错峰出行、场景革新、业态融合共同绘就的文旅新画卷——从“推着走”到“跟着心走”,从“赴山海”到“住进生活”,广东用一场以“上新”为关键词的文旅实践,稳稳接住了市场的热情,更让消费有热度、体验有质感。

翻译:尹易阳(实习)

审校:罗洁

终审:王予湉


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